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Strengthen your business foundation, clarify your vision, and master your financials, marketing, and craft to build a profitable, sustainable business.

THE ABUNDANCE PLAN

KT Merry Presents

An exclusive 7-week program for building a profitable, sustainable and impact-driven photography business

ENROLL NOW

Top Wedding Photographers in the US

Top Wedding Photographers in the World & Celebrity Shortlist 

Top 100 Most Inspiring People

Top 20 Rising Stars in Wedding Photography

Bonus! Expires Soon....

Today only - Get the KT Merry x REFINED color preset pack *free!*

Enroll today and get my KT Merry x Refined Color Preset Pack FREE with your registration..

JOIN THE ABUNDANCE PLAN

Rebuild Your Business Vision, Hone In On Your Message, and Create A Sustainable Business That Can Weather *Anything*?

Rebuild Your Business Vision, Hone In On Your Message, and Create A Sustainable Business That Can Weather *Anything*?

ARE YOU FEELING MOTIVATED TO...

(future pandemics included)

hey, photographers...

So YOU CAN RISE TO YOUR

most 

If you’re tired of feeling stuck and uninspired, struggling to boost your business and seeking guidance on how to push forward in this industry…

Then it’s time to realign your business and strengthen your foundation

ABUNDANT

YEAR

EVER

abundant

year

ever

“The Abundance Plan is basically a badass foundation for business, life, and world-saving domination. It made me dig deep and examine the ‘why’ behind everything I do. 

Because, why be a small business owner if not to have a better life and make life better for others?”

— Jesse Fernandez, Jaye Avery Photography

Jessee

Start building a profitable + inspiring portfolio that magnetizes your ideal clients, like Sarah… 

“The Abundance Plan gave me the tools I needed to identify my niche and feel confident about my pricing. Now, my branding and my portfolio are better aligned to attract my ideal clients. 

– Sarah Carpenter

Sarah

“The Abundance Plan was the perfect balance of reflection, implementation and challenge. I plan to revisit the course during my downtime every winter to maintain a sense of rhythm, discipline, and focus!”

– Claire Forrest, Imageclairity

Claire

In case we haven’t met on a plane en route to a destination wedding—or along one of my daily 5-mile runs in Miami before (seriously, I never miss a day)…

(Sometimes I still have to pinch myself!)

A GLOBALLY RENOWNED WEDDING AND EDITORIAL PHOTOGRAPHER NAMED AMONG TOP WEDDING PHOTOGRAPHERS BY HARPER’S BAZAAR, MARTHA STEWART WEDDINGS, AND PDN MAGAZINE.

Hi there! I’m KT Merry.

Yep, those are some big names that give us both goosebumps…

I've had 14 years (yep, FOURTEEN!) of experience at the top tier of the wedding industry, working with the best vendors and publications in the world.  

What that means is that I’ve seen trends come and go, technology change, and the birth of social media (YIKES!)—each making their mark on our beloved niche. And now, a global pandemic.

But if I’m being honest, the photography world was a lonely world to navigate without the kinds of strategies, training, and community you’ll find in The Abundance Plan.

If someone had handed over a formula or step-by-step plan, it wouldn’t have taken me 14 years to rise. It might have happened way sooner!

Here’s what I want YOU to know about
surviving and thriving in the photography business right now, and for years to come:

There is NO medal for doing business the “hard” way.

In fact, the quicker you can rise—the more impact you can have, and those ripple effects can evolve into a powerful force for good.

I created The Abundance Plan because I want photographers like YOU to reach their goals faster, smarter, and feeling as supported as possible.

By the end of this program, you will be:

Booking your ideal clients in your dream destinations at a price point that allows you to serve them the way that makes you proud. 

Increasing your average booking per client (Our students report an over 250% increase!).

Having ultimate confidence in your work allowing you to perform at your optimal level each and every time.

Gaining clarity over where you are going with your business with the tools to build the life you’ve imagined.

Feeling secure in your new plan to get there (Hi, this is where I come in!). 

Opening yourself up to the truly *limitless* potential you're capable of achieving.

"I just wanted to tell you that after taking your course and then taking MANY courses after yours, yours has by FAR been the best one. It was worth every cent and was so helpful."

Thank you for creating this course and for all your information and knowledge. I'm glad I can rewatch/re-listen to these again and again."

- Courtney

AND it's worth every penny.

And you’re probably wondering what the future holds for *your* photography business.

Because after all, didn’t we think that the wedding industry was bulletproof? Weren’t people always going to get married?

Who could’ve imagined that in a matter of weeks… We would be fielding endless cancellations, rebookings, Zoom calls, and playing a game of “should I” or “shouldn’t I?” when cities started opening up for events again?

2020 took the photography world (and the entire wedding business!) by surprise.

The mental seesawing has been exhausting.

And you’re likely kicking yourself for…

Even though photographers like you may have been chatting with lawyers and trying frantically to salvage what’s left of 2020... Here's what you might not know is coming next...

Not having an emergency fund like a “real” business should

Depending solely on a single stream of revenue and putting your dreams on the back burner

Wondering where your inspiration went and worried if you’ll *actually* feel good at your job again once you can start shooting

For the


photographers who have:

focused, motivated, and ambitious

to bounce back to the top of their game—and stay there

who can't wait to work with them again

that they can do things differently to foolproof their business

Here you are
going to state the challenges and frustrations 

In 2021, photographers are going to be busier than *ever* before, and you can expect to be shooting double the amount you usually do.

After months of waiting for moments like this, it might sound like bliss.

But can I let you in on a secret
I wish *every* photographer knew right now?

The photographers that will be poised
for a higher rate of long-term success *and* abundance will be the ones who DIDN’T succumb to myths like…

ALIGN WITH THIS AFFIRMATION INSTEAD:

“I’m ready to rebuild.”

Myth 01: “I was so good before, but now I’ve been knocked off my game.”

Maybe you’ve been riding that good fortune economic wave where clients have just shown up at your door. Maybe you haven’t ever had to dig deep and get scrappy. But there is no time like the PRESENT.

ALIGN WITH THIS AFFIRMATION INSTEAD:

“I’m ready to receive more aligned opportunities to elevate my brand.”

Next year, we’ll see plenty of low-cost amateur photographers exit the market. Photographers who weren’t charging enough, on top of their numbers, not-so-great at follow-ups, upselling and booking clients solely from referrals…

They’re going to be out of business fast (if they’re not already).

>

Myth 02: “No one has money to pay me right now. I have to lower my prices, right?”

Before you update your website to take your packages down a couple thousand dollars… Know that for the *right* clients in your sphere of potential, you CAN book even higher rates than you’ve ever had before.

Take it from our students!

ALIGN WITH THIS AFFIRMATION INSTEAD:

“I’m ready to become the best version of myself to lead my business forward.”

Myth 03: “It’s too risky to make big moves and pivot right now.”

If you’ve been faced with strategy paralysis, you’re not alone. But to move forward, know that RIGHT NOW is the best time to position yourself and come out on your best game. It’s time to play on offense, not defense.

ALIGN WITH THIS AFFIRMATION INSTEAD:

“I commit to delivering top-tier service at any given moment.”

Myth 04: “I don’t know if my clients will come back to me in 2021.”

On the contrary, you can expect your lead times to get much, much shorter. Many couples will be booking last-minute weddings, and you need to be prepared (AKA: not scurrying out in your sweatpants). The difference between retaining the customers who adore you and scrambling to find clients next year is how you step up your marketing game (more on that in a bit!).

If you look at business cycles as a roller coaster, I've been on a monster ride.

Here’s why I know a thing (or six) about surviving uncertainty—and implementing affirmations vs. believing myths:

Most people don’t know this, but I started my wedding photography business in 2007—the year of the Great Recession. 

And in the years since, I've negotiated economic fallout, uncertainty and transitions over and over again: film to digital, magazines to blogs, mason jars to wedding chic, and now pre-COVID to during and post-COVID.

I've had soaring highs like photographing celebrity weddings and ad campaigns for bridal brands. I've also persevered through dramatic lows. And, losing 85% of my income due to circumstances beyond my control? Well, that would be yet another low that demands a big transition.

Top Wedding Photographers in the US

Top Wedding Photographers in the World & Celebrity Shortlist 

Top 100 Most Inspiring People

Top 20 Rising Stars in Wedding Photography

Because I have a plan to pivot and get back on track, I've already started the climb toward my next career high, and I want to show you how to make the same transition.

After years flush with opportunity and easy entry, this challenge is asking the top photographers to up their game, to rise above the rest, to separate the amateurs and the professionals. 

Those who refuse to do the less sexy work of building a strong business foundation, looking at expenses and continually pushing towards growth, will find it harder moving forward. 

There is a seismic shift happening beneath us and some will be caught sleeping right through it.

It’s the evolution of our industry.

The good news?

You’re reading these words because you already know you need to take action.

BUT THAT'S NOT YOU.

YOU’VE BEEN CALLED TO TAKE THE NEXT STEP FORWARD, THAT’S WHY YOU’RE HERE. 

Today, I know exactly where I want to be in a year, and which steps I can take to move in that direction. In fact, I accomplished more in weeks than I have in previous years!

“Life-changing! Before joining The Abundance Plan, I lacked a clear vision of where I wanted to go and had no idea where to start.

I cannot thank KT enough for her guidance, advice, and direction.” 

—Nikki McLeay Photography

Stop guessing, start implementing.

Nikki

Getting crystal clear on your vision for your business

Building your unique roadmap to get to the next level

Feeling confident about your numbers (because you finally understand them!)

Charging what your work is worth without cringing ever again

Making your business a powerful force for good — because you can

Building a more resilient business that can handle any storm, economy or pandemic (fingers crossed this is the last one for a while)

Attracting more of your ideal clients and signed contracts in the process!

Booking shoots with the types of planners and venues that help you create an inspiring portfolio your customers will be drooling over

If you want 2020 to be the year that you *finally* commit to:

THEN I'D LOVE TO INTRODUCE YOU TO...

A 7-week group program and mentorship for motivated photographers who want to strengthen their business foundation, clarify their vision + master their financials, marketing, and craft to build a profitable, sustainable business…

… By keeping you accountable to grow every single week through in-depth training, live coaching, and mentoring with me!

Study at your own pace

Plan based on your learning style

GROW YOUR SUPPORT NETWORK WITH FRIENDS

Follow a proven roadmap

Receive continued mentorship


UP-LEVEL YOUR BUSINESS WITH...

Actionable Insights

Video Training

Live Coaching Calls with Me

Insider Access to My Process

100+ pages of actionable insights in your course workbook, swipe files, and more

6 video training modules (over 11 hours!), with lessons covering everything from auditing your brand and portfolio to social media checklists and creating more profitable packages that put more dollars in your pocket immediately

Receive a power-packed, over-the-shoulder walkthrough of exactly how my team and I prep, approach, and shoot a wedding

Access to weekly 60-minute Facebook Lives, so you can truly ask me anything, and get my eyes on your business!

…Plus way, wayyy more.

… And poured that knowledge into this one-of-a-kind program for ambitious photographers who want to build an alluring, exclusive brand that’s equal parts attainable and sustainable.

I’ve taken everything I’ve learned from 14 years of experience at the top tier of the wedding industry, working with the best vendors and publications in the world…

Ready to up your average booking per client? 

Want to have clarity about where you are going with your business—and the tools to build the life you’ve imagined?

It took me 14 years to figure this stuff out. 

You'll learn it all in 11 hours.

JOIN THE ABUNDANCE PLAN

Not only did it bring clarity to our business goals, but it aligned them with our personal goals in a way that will set us up for success in both life and business. And, practically, we increased our average booking price by 250% (that's a $4,000 dollar difference!).

“We thought we had a pretty good handle on our business until we started The Abundance Plan—but what we didn't realize is how loosely organized our goals were! The Abundance Plan changed all of that.

—Leidy & Josh photography

Set your business *and* your life up for sustainable success.

Leidy & Josh

Take a peek at all the training included inside The Abundance Plan…

YOU'LL LEARN:

Where Are You Going & Why?

Most of not getting sucked into the comparison game or feeling less-than is knowing where you are, where you’re headed, and why. In order to build your business, you need a few key elements in place to set your foundation—that’s why you’ll start here.

Module 01:

Why having 20,000 followers on Instagram or even landing the cover of Martha Stewart Weddings isn't enough (and what creatives who make the leap to successful entrepreneurs know IS enough!)

How to map out your one year, five year and 10-year goals in alignment with your vision (because the universe—and your bank account—loves it when you get super specific)

Exactly what to do to determine your final business destination (this sets the foundation for the work we’ll do together)

The 8 core reflections every creative needs to rate themselves on to grow and evolve their business (we do this every January and keep them as a North Star year-round!)

YOU'LL LEARN:

Finding (+ Refining) Your True Style 

Being an artist for a paycheck is a pendulum swing between "done is better than perfect" and remembering that creativity literally puts that sourdough bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.

Module 02:

What to do to determine your strengths (spoiler alert: this one will be extra-challenging and also oh-so-worth-it!)

The Lady Gaga approach to tapping into your uniqueness (because being All The Things isn’t going to work out forever)

How to create a brand bio + my templates to help you clearly communicate what you want to be known for (so that you can start working with clients that genuinely light you up)

My 8 Paths To Intentional Inspiration that doesn’t involve Instagram or a new podcast (we’ll focus on what *feeds* your inspiration instead)

Why the cream of the crop in our industry never stop learning (think Annie Leibovitz when digital rolled around) and how you can do the same with my 10 tips!

YOU'LL LEARN:

Finding (+ Refining) Your True Style 

YOU'LL LEARN:

THE ENTREPRENEUR WITHIN

Module 03:

The exact method I use to *really* identify dream clients and how to build robust relationships (with the type of humans you’ll want to hug the second you meet them and have your back forever)

The 10 pre-shooting day questions I *always* ask my clients (if you want to make yours feel extra-special, you’ll save this list forever)

How to show your audience that your work is tied to a bigger impact on the world (with my “Don’t Be The Hero” positioning formula)

Building a luxury business isn't easy—but it's also not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "they would never pay me THAT much," then listen up and dive into this module.

My go-to website and social media checklist that every wedding photographer *has* to nail (most wedding planning is done online + from our phones, so we’ve got to know our stuff!)

YOU'LL LEARN:

PASSION FOR PROFITS

If you aren’t intimately familiar with your numbers, you only know a small part of the story. It’s a bit like being married to someone with a double life ... And I totally did this, ignoring the numbers for my first seven years in business. Maybe money is *inappropriate* dinner table conversation in most families, but not in The Abundance Plan family—if anything, profit is key to making sure we can continue to serve out of our greater purpose and multiply our impact.

Module 04:

Exactly how much profit you make on each collection you offer (and how to make immediate changes that put more dollars in your pocket!)

Everything you need to know about trademarks and insurance (and what you need to do to protect yourself)

How to share your pricing with sky-high levels of confidence to your clients—with my 10 tips to help you deeply understand your value

Why making big moves to raise your rates from 4 to 5 figures needs to be done strategically and intentionally

YOU'LL LEARN:

A PLAN FOR GROWTH

Module 05:

Which workflow habits are holding you back (and wasting your time), with a detailed assessment of your systems and processes

The 5 surefire marketing strategies that have been proven to build a loyal, paying fan base

How to build a core group of dependable team members that will help you grow (+ how to avoid the most common mistakes photographers make when doing this)

The core mindset shift around emailing your list that set your business up for real sustainability (spoiler alert: I learned this one *way* too late!)

This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control) and work towards your one-year and five-year goals, both personal and business. YES, you can set up your business to match your passions with your paycheck for years and years to come.

YOU'LL LEARN:

THE LIFESTYLE OF ABUNDANCE

This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire. In short, building a thriving business means nothing without a BIG life to match.

Module 06:

Exactly how to set yourself up for success every day with simple, practical tips for a thriving morning routine

Why self-care practices are integral to your continued success—it’s not a luxury, it’s a requirement that will sustain your growth and help you reach new heights

How to integrate everything you’ve learned in The Abundance Plan and bring it all together so that it continues to help you evolve!

These exclusive bonuses to ensure you’re supported every step of the way!

BONUS #1

THE MERRY METHOD MINI-COURSE

THE ABUNDANCE PLAN 100+ PAGE WORKBOOK

INSTANT ACCESS TO FILES + TEMPLATES

BONUS #2

BONUS #3

Plus...

If you've ever wanted to know exactly how I prepare for, shoot a wedding, and edit my images—the Merry Method is literally my ENTIRE wedding process broken down for you! This 11-lesson mini-course walks you through my personal approach (including how my partner + second shooter Chad works!) to shooting, scouting, traveling, post-production, and even the mindset practices I do before each wedding to perform at my best!

Get access to your custom 100+ page Abundance Plan course workbook complete with unique exercises to help you understand, incorporate, and develop your skills in the lessons shared in the 11+ hours of course videos. You’ll also receive ready-to-use templates that you can customize to help you implement The Abundance Plan lessons into your business quickly and effectively.

Our best resources. Borrow my go-to templates that bring more ease, structure, and high-level professionalism that position me as a top-tier photographer!

Here’s a peek at what you can expect…

My Gear List—everything I pack for a wedding shoot and exactly when to use each piece.
My Profit & Loss Worksheet—the step-by-step guide that serves as my North Star for financial clarity in my business.
My Proposal Calculator—my trusted tool to quote accurate proposals for each client I take on!
My KPI Dashboard—this one will help you figure out exactly what’s bringing in the most revenue in your business and what to double down on.
My Projected Revenue Worksheet—don’t second guess what you’ll make each year, prep, and map it out in advance to take control in advance.
My Wedding Package Breakdown—never justify your pricing or value again with this handy resource in your back pocket!
My Pre + Post-Wedding Email Templates  — copywriter approved to take the guess work out of your client communication.

($497 value)

($550 value)

And that’s just a PEEK of what’s inside this juicy bonus.

7 WEEKS OF LIVE Q&A SESSIONS WITH ME (KT MERRY!) *PERSONALLY* ANSWERING YOUR QUESTIONS

BONUS #4

($550 value)

Learning is one part of the puzzle; receiving customized support for your business is what locks your strategy into place!

Inside our private Facebook Group, you’ll get direct access to me with weekly LIVE Q&A sessions and I’ll be active inside the group after the first seven weeks, too. 

Once you’re in The Abundance Plan family, you’ll *always* have a space to turn to for support!

ACCESS TO THE PRIVATE ABUNDANCE PLAN FACEBOOK GROUP

BONUS #5

($550 value)

In an industry that leans into competition more than community, I’ve always chosen the opposite—and let me tell you, it feels infinitely better! Access to The Abundance Plan only opens twice a year, which means that the photographers who join us stay aligned, tight-knit, and support each other on their collective rise to the top. 

Our photographers have always held the intention of helping, supporting, and motivating each other once they finish The Abundance Plan and beyond—because business is *so* much better when we don’t have to do it alone. This community is all yours to ask any questions that pop up in your journey, and I will always be inside to see how I can help!

Bonus! Expires Soon....

Today only - Get the KT Merry x REFINED color preset pack *free!*

Enroll today and get my KT Merry x Refined Color Preset Pack FREE with your registration..

JOIN THE ABUNDANCE PLAN

This experience is worth over $22,000...

And when you pay in full, you’ll also get access to this EXTRA BONUS:

These are my KEY strategies that will help you inject extra revenue into your business, right NOW. I’m pulling out all the stops here—whenever I’ve seen photographers hit a wall or see their referral pool dry up, I dip into this toolbox of tactics to get them back on their feet.

If you join The Abundance Plan by paying in full, you won’t just get a single strategy—you’re getting 25 of them to help meet you where you’re at and set you up for repeatable success!

25 WAYS TO GET MORE CLIENTS RIGHT NOW

Bonus!

PAY IN FULL

YOU'LL GET INSIGHTS INTO...

What opportunities you’re overlooking right now (AKA where you’re leaving money on the table!)

How to leverage everything that’s *already* working for you

The relationship-building tips that have brought some of the DREAMIEST clients into my business

How to be your own PR agent (+ with special tips from my friend Natalie of In Good Company PR)

This bonus will be your QUICKEST win the second you join us, trust me!

Get access to the FULL program and all of the bonuses above *AND* the 25 Ways To Get Clients Now Bonus

SINGLE PAYMENT

FLEXIBLE PAYMENT PLAN

$2497

$477

7 weekly modules with 41 proven + powerful lessons, trainings, and exercises

6 bonuses worth over $5,600

Exclusive access to our library filled with our best swipe files, resources, and templates
 
Exclusive access to The Merry Method

The Abundance Plan 100+ page workbook + tools

Access to KT’s coaching and support for 7 weeks

Live Q&A coaching calls with KT

Ongoing support inside our Facebook Group
 
Exclusive access to the 25 Ways To Get Clients Bonus to increase your revenue instantly! 

7 weekly modules with 41 proven + powerful lessons, trainings, and exercises

5 bonuses worth over $5,600

Exclusive access to our library filled with our best swipe files, resources, and templates
 
Exclusive access to The Merry Method

The Abundance Plan 100+ page workbook + tools

Access to KT’s coaching and support for 7 weeks

Live Q&A coaching calls with KT

Ongoing support inside our Facebook Group 

1 payment of

6 MONTHLY PAYMENTS of

Save
$365

ENROLL NOW

ENROLL NOW

MOST FLEXIBLE

MOST FLEXIBLE

P.S. Your investment in yourself gives back to the planet, too.

We’re donating 10% of every purchase of The Abundance Plan directly to our quarterly charitable contributions—including The American Wild Horse Campaign, EarthJustice, and Oceana.

As a passionate animal lover and conservationist, giving back is a core value and priority that guides my purpose and *my* Big Why.

MY 100% PLAN PROMISE GUARANTEE

Try The Abundance Plan for 15 days. Get your money back if it didn’t serve you.

I hope that this program helps you get out there and make the impact on the world you were meant to have. I believe so strongly in what I do and what I teach because I've seen so many photographers’ businesses transformed by these trainings—bringing them more profits and fueling their creativity in the process. 

That's why I'm extending you my 15-Day Plan Promise Guarantee: if you put in your best effort, submit proof of coursework, and don't walk away with a list of clear, actionable things to change in your business—and know what you’re working for—you’ll receive a 100% refund.

I realized that not only did I have to be a talented artist—I had to be a solid business owner.

Why does this matter *so* much to me?

As I climbed from $250 shoots to photographing weddings for celebrities like Kate Upton…

What I want most to help photographers like YOU step into that role of a business owner with all the strategies, steps, and tools I wish I’d had when I started out.

We don’t often have the opportunity to carve out space to reflect, refine and hone in on what we truly want for our lives and our business, but I believe THIS time, this moment and this year has gifted us a golden opportunity that’s asking us to put in the work if we want to still be in business in 2021.

Not many people know this, but I didn’t start anywhere close to the luxury market and the .01% I serve now—shooting for clients like Monique Lhuiller and Harper’s Bazaar… 

… In fact, I started out working on a cattle ranch in Northern Nevada, swinging saddles on horses in the dust—and my only way into this world was a photography scholarship.

And I can honestly say that I’ve found success in the most uncertain of times because I stayed true to my VISION.

We don’t often have the opportunity to carve out space to reflect, refine and hone in on what we truly want for our lives and our business, but I believe THIS time, this moment and this year has gifted us a golden opportunity that’s asking us to put in the work if we want to still be in business in 2021.

Here’s the deal: as creative entrepreneurs who take big risks to pave a unique path with the work we’re best at, we should all have flourishing photography businesses that allow us to have the success AND the freedom that we desire. 

It’s not about making a choice between one or the other—I’m here to tell you that you absolutely don’t have to choose. 

You CAN have time with your kids—while running a profitable photography business.

You CAN vacation in Capri (hopefully soon!) and still bring in income—even when you’re not shooting.

You CAN bring on a team that has your back—even if you can’t see that right now.

… And The Abundance Plan will show you why you don’t need to compromise.

What I want most is to help photographers like YOU step into that role of a business owner with all the strategies, steps, and tools I wish I’d had when I started out.

→ BecauseIt's nearly impossible to raise your rates a grand or two (there's no way you could do that without struggling for bookings) without a proven plan in place.

→ BecauseYou can't quite see yourself eight years down the road doing business like you are now, and it’s time to take intentional steps to create a new vision.

→ BecauseYou need guidance, inspiration, and a serious fast-track to the next level before another year goes by doing the same old thing. One that is real, proven and gets to the heart of the problem and the solution.

→ BecauseYour version of success or abundance needs to be defined by YOU and you alone—and it's going to feel like a neverending jury duty stint if you can't set up your business to work for you. This isn’t about learning to be another KT Merry, it’s about defining how YOU get to put your unique stamp on the world.

For more than a decade, I've shown drained photographers how to build an alluring, exclusive brand that's equal parts attainable and sustainable.

My mission to inspire and empower big-thinking creatives to build lives of abundance.

If there was ever a one-stop strategy destination for ambitious photographers to clarify their vision, boost their business and create a profitable roadmap to sustainable success —with a coach and mentor guiding you every step of the way—The Abundance Plan is IT.

That’s why I’ve put my entire business-building plan in ONE place for you—with the support of a community that will always have your back as you grow.

The Abundance Plan is the only course of its kind for photographers that… 

MELDS ARTISTRY, FINANCIALS & MARKETING

From finally looking at your numbers (instead of closing those banking tabs as soon as you open them) to learning how to fill your inbox with dream clients and building a profitable portfolio…  

… The Abundance Plan goes beyond building a business: it helps you face the factors that are integral to your growth and serve a greater purpose. 

How often do we get a moment to slow down, stop, and question how we’re running things the way we do? 

If you’ve always wanted a mentor lighting the path forward from every angle, you’ll find all that and more in The Abundance Plan.

TAKES A 360-DEGREE VIEW OF YOUR LIFE & BUSINESS

Being a successful, in-demand luxury photographer isn’t a career built on tips and tricks. 
Most of the top photographers have built their businesses on hard-learned lessons that took years and were often pretty painful. The goal is to save you many of those falls, do your learning upfront and save time and thousands of dollars.

For every top-tier photographer, there’s a wealth of mindset and vision work that has gone hand-in-hand to align with their path. 

This work isn’t about following in the footsteps of the photographers you’ve put on pedestals. It’s about uncovering what truly works for YOU: whether you’ve got a camera in hand or not. Our life and our businesses are inextricably linked—The Abundance Plan will show you how they can work together in tandem towards a bigger Why that keeps you focused on your end goals.

SETS YOU UP TO PLAY THE LONG GAME

Like professional dancers or athletes, photographers have a shelf life. Photographing any wedding—but especially, high-end destination weddings—is a physically demanding, high-stakes job. 

How many working wedding photographers do you know well over the age of 60? 

For years, I’ve been developing ways to diversify my business so that I didn’t have all of my ‘eggs’ in the wedding photography ‘basket’. Because I believe we shouldn’t just identify as photographers; we’re also business owners.

When you join The Abundance Plan, I’ll show you how to strengthen the foundation of your business using all the strategies I’ve personally used to build a thriving business for over a decade.

wHAT THEY'RE SAYING

“I went from having literally no direction on which path to take when considering taking my business to the next level to having a specific path lined out for how to get me exactly where I want to be.”

Jaime Morse

“I was able to grow my artistic voice, expand my knowledge of the wedding industry and be set on a platform to strive towards success. There are turning points in everyone's journey and there's no question one of mine was my work with KT.”

Sally Pinera

“KT is not only a true professional in her craft, but utterly honest about what it takes to get where you’re going. If you’re looking to work with someone that will give you the true pathway to reaching your goals, look no further—KT is it.”

Shannon Duggan

“KT is inspirational, full of grace and passionate. I am grateful to have had her build my confidence, taking my photography and business goals to places I would have only dreamed to dream”

Sally Pinera

How much time do I need to commit to get the most out of The Abundance Plan?

That depends on how much time you have each week! I've created three individual roadmap plans to help guide you and keep you on pace (at your pace!) to get the most out of the course content. 

Want to go all in and follow along week by week? The 7-week intensive plan is for you! You can expect to spend up to 90 minutes a day, Monday through Friday, going through the videos, workbook content, downloads, and swipe files, plus engaging in the Facebook group.  

Now, I know that’s not sustainable for everyone…  

So I’ve also created a 10-week plan and a 14-week plan, where you choose when and how you go through the content… In some cases, in as little as 15 or 20 minutes! It’s truly up to you. 

Regardless of what you choose, you’ll have unlimited, lifetime access to the content once the module opens, so you can hop in *anytime*.

You’ve got questions. I’ve got answers.

How is The Abundance Plan delivered, exactly? 

Once you purchase the course, you’ll receive access to The Abundance Plan Welcome Module through our course platform, Kajabi. Starting September 23rd, 2020, you’ll receive access to a new module every Tuesday at 8AM EDT.

This will give you time to work through and implement the lessons in each module. Our modules are delivered in video, audio, and transcripts. 

What if I can’t watch all the weekly content at once?

No worries! Purchasing The Abundance Plan means that you’ll have lifetime access to the program (and ALL future updates I make to it) PLUS immediate access to our private community—so feel free to dive into the content anytime you want!

How much 1:1 support do I get from you, KT?

Not only will you get direct access to me in our private Facebook community (I’ll be doing LIVE Q&A calls for six weeks), but you’ll also be able to make connections with your peers.

After you’ve received all the modules over seven weeks, it gets even better—because my team and I will still be available to you inside the community and you can always email us with any questions you have along the way. Once you’re in The Abundance Plan family, you’ll always have a seat at our table.

Being an entrepreneur can sometimes make you feel like you’re on a lonely island, I want to invite more people to that island so we can all help each other grow and cheer each other on along the way. 

The Abundance Plan is perfect for *any* photographer with an existing client list who is actively seeking a proven framework and accountability to get to the next level of their career—one that prioritizes consistent growth, sustainability, scale, and working towards a clearly defined vision.

THIS year is your opportunity to get your business in order—while there are so many free resources available for photographers, this is the only program of its kind that holds space for you to reflect and commit to taking action at a deeper level, one that enables us to come together and refocus while we have this pause in our industry.

If you’re a photographer who has mastered their craft and *also* wants to step into the bigger role of being a profitable business owner—the kind that knows their numbers, charges what they’re worth, works with top-tier clients and outsources—and who wants to create their best work, The Abundance Plan is the perfect space for you to receive the training and coaching you need to get there

What if I can't show up live for the Q&A calls with you, KT?

I always recommend showing up live if you can, but I realize not everyone will make it. You can definitely ask me your questions in advance of every Facebook Live, and you’ll be able to receive feedback inside the Facebook Group at ALL times.

Plus, every training session and Facebook Live will be recorded and uploaded into your member’s area! 

(P.S. You’re in store for some super FUN surprises along the way, too…)

What kind of photographers are the best fit for The Abundance Plan? How do I know if it’s *really* for me?

It might be only fear talking, but the investment scares me *a lot* right now.

I totally get it! You’ve had to survive a pandemic, rehaul your life and business, and making this choice feels like a big decision. 

If I’m being honest—every single investment I’ve ever made in my business has been scary, but I wouldn’t be where I am today without them. My goal is to get you to where you’ve always dreamed of going, and set you up for a thriving 2021 that can shift the trajectory of your business (and your life) for, well, ever!

Know that if you decide to join me and you’re still unsatisfied, I have a 15-Day Plan Promise. Just show me that you tried and implemented the work, and if it doesn’t work for you, you’ll receive a 100% refund. That’s how much I believe in my work and the impact it can have on your business.

Do you offer a payment plan?

Absolutely! You can jump in today with six monthly payments of $477 or a single payment of $2497. 

Your initial payment is due at your time of purchase and then you will be charged the additional payments once every 30 days until your payment plan is complete. 

If you choose the payment plan, you get the same access to the content as full payment students. I wanted to make this as accessible as possible because being the photographer you’ve always dreamed of shouldn’t be outside of your reach!

The Abundance Plan only opens for enrollment twice a year—and given the current situation, I don’t know exactly when I’ll be launching it again next! I hope to open our digital doors again sometime in 2021.

If you want to bring an elevated approach to your business and the way you’re delivering for your clients next year and win them back, NOW is the best time to join so you have access to the training and support that will help you hit the ground running next year.

When will you be opening The Abundance Plan again?

MORE QUESTIONS? VIEW EXTENDED FAQ

Phew, this is a lot of info! Can you recap everything that’s included in The Abundance Plan?

You caught me—I overdeliver. And there’s SO much in The Abundance Plan that my students keep coming back to, year after year.

Scroll down for a quick recap!

We’re happy to answer any additional questions you have! Please email team@ktmerry.com and one of my team members will get back to you as soon as we can.

I’ve got some more questions about The Abundance Plan. How do I get in touch with your team?

More Q&A

If I’m starting out, should I wait until I’m more established?

This depends on your level of commitment, but I personally don’t see any point of putting yourself through trial and error versus following a proven process for creating a sustainable business. I can only imagine what would have happened if I had this exact framework when I first started as a photographer. And that’s why I created the Abundance plan just for you.

If I’m already successful, is The Abundance Plan too basic?

In order to stay relevant you must continue to evolve. I believe in constant evolution and the minute you stop learning and growing, you begin receding. The Abundance Plan is set up for any photographer looking to get to the next level, from hobbyist to icon. You will get out of the course what you put in.

How do I enroll in The Abundance Plan?

Simply fill out your information and payment details on the course purchase page. Once your purchase is complete, we will email you a confirmation that you have successfully enrolled for the course and detailed instructions on accessing the course. The enrollment window is open now through 11:59 pm EST Tuesday, September 22, 2020.

What is the format of the course?

The course is delivered through a platform called Kajabi. Once you enroll, you’ll receive an email with instructions on how to access the course. Each module is a pre-recorded video you can watch online or download the Kajabi app to take on the go.

How long is the course?

The course starts on Wednesday, September 23 and your last module is released on Tuesday, November 3 at 6:00am EST. The course is approximately seven weeks long and contains six modules. However, once each module opens you’ll have unlimited access to it so you may navigate through the course at your own pace.

That said, we have three different roadmaps (7-weeks, 10-weeks, 14-weeks) in terms of the pace you can go through the content. You can truly go at your own speed. The Facebook group and our support continues year round.

How much access do I get to KT when I enroll in the course?

I will host weekly live Facebook coaching calls inside private, members-only Facebook group to answer all questions and will participate in the Facebook group as well.

Is participation in the Facebook group required?

No, participation in the Facebook Group is not required. However, the private, members-only group is designed to help you integrate the course more deeply and get direct support from KT Merry and her team. We encourage you to ask questions and receive support from others on the same journey.

How many modules are there and what are their release dates?

There are six modules in The Abundance Plan course. The modules open the morning (Eastern Standard Time in the US) of each release date. Keep your eyes peeled for an email reminder when new content drops each week. You will have unlimited access to each of the modules once they are opened. Below are the module release dates:

Module 1: Where Are You Going and Why? - Wednesday, September 23
Module 2: Finding (+ Refining) Your True Style - Tuesday, October 6
Module 3: The Entrepreneur Within - Tuesday, October 13
Module 4: Passion for Profits - Tuesday, October 20
• Module 5: A Plan for Growth - Tuesday, October 27
• Module 6: The Lifestyle of Abundance - Tuesday, November 3

When are the Facebook Lives and how long do they normally last?

All Facebook Live interactions are expected to last around one hour and will take place in our private, members-only Facebook group. This group is exclusive to enrolled students. You will be able to submit questions in advance if you are unable to join at the time they will be held. If this schedule changes, enrolled students will be notified in advance via email.

• Facebook Live #1: Tuesday, September 29 at 4 p.m. Eastern Standard Time (EST)
• Facebook Live #2: Tuesday, October 6 at 4 p.m. Eastern Standard Time (EST) 
• Facebook Live #3: Tuesday, October 13 at 4 p.m. Eastern Standard Time (EST)  
• Facebook Live #4: Tuesday, October 20 at 4 p.m. Eastern Standard Time (EST) 
• Facebook Live #5: Tuesday, October 27 at 4 p.m. Eastern Standard Time (EST) 
• Facebook Live #6: Tuesday, November 3 at 4 p.m. Eastern Standard Time (EST) 
• Facebook Live #7: Tuesday, November 10 at 4 p.m. Eastern Standard Time (EST) 

What happens if I miss a Facebook Live or a module release during The Abundance Plan course?

Don't worry. Once a module is released you will be able to access it at any time. Once the Facebook Live is over, it will be available on-demand in the private, members-only Facebook group.

How will I access the private Facebook group?

We will provide you with a link in your Welcome email. Navigate to the link and click Join Group and we will add you to the group once we verify you have enrolled in the course.

Is the Facebook group private? Can I share personal stories without risking my Facebook friends seeing it?

Yes, the Facebook group is entirely private. Only those who have enrolled in The Abundance Plan course can join the group. The KT Merry team closely monitors all posts to ensure a supportive and positive community that facilitates growth and evolution. All comments made are hidden from your friends’ timelines.

Is The Abundance Plan course mobile-friendly?

Yes, you may enjoy the full course experience from a desktop, tablet, or mobile device.

What if I need technical assistance?

For technical assistance, please contact our customer support team at team@ktmerry.com.

If applicable, when will my card be charged if I select the 6 payment plan?

You will be charged the first increment of $477 when you purchase the course, and then every 30 business days thereafter.

Can I get a refund if I'm not satisfied with The Abundance Plan course?

Yes, we have a 15-day, 100% Plan Promise Guarantee. If you put in your best effort, submit proof of coursework, and are still dissatisfied for any reason, we will buy the program back from you. To do this, please contact us at team@ktmerry.com.

If I am eligible for a bonus, when will I receive it?

You will receive an email with details to redeem your bonus prior to the start date of the course. 

When you join The Abundance Plan today, you’ll receive… 

The Abundance Plan Program

7 weekly modules with 41 proven + powerful lessons, trainings, and exercises

Weekly LIVE Q&A sessions with me

Your opportunity to ask me anything for 7 weeks!

Bonus: The Abundance Plan Workbook

A custom 100+ page workbook to help you integrate all that you’re learning inside The Abundance Plan

Bonus! The Merry Method

The 11-lesson mini-course that teaches you mine and Chad’s approach to every single shoot

Exclusive access to The Abundance Plan Private Facebook Group

A dedicated community for you to receive support and coaching

Bonus: Access to my personal resource library

Borrow my best swipe files, resources, and templates that I use in my own business! You'll also get my full collection of copywriter approved pre + post-wedding email templates to take the guess work out of your client communication.

Do the work now to rise above the rest later—when you join The Abundance Plan TODAY.

2021 is ripe with opportunities for photographers like you. 

Get access to the FULL program and all of the bonuses above *AND* the 25 Ways To Get Clients Now Bonus

SINGLE PAYMENT

FLEXIBLE PAYMENT PLAN

$2497

$477

7 weekly modules with 41 proven + powerful lessons, trainings, and exercises

6 bonuses worth over $5,600

Exclusive access to our library filled with our best swipe files, resources, and templates
 
Exclusive access to The Merry Method

The Abundance Plan 100+ page workbook + tools

Access to KT’s coaching and support for 7 weeks

Live Q&A coaching calls with KT

Ongoing support inside our Facebook Group
 
Exclusive access to the 25 Ways To Get Clients Bonus to increase your revenue instantly! 

7 weekly modules with 41 proven + powerful lessons, trainings, and exercises

5 bonuses worth over $5,600

Exclusive access to our library filled with our best swipe files, resources, and templates
 
Exclusive access to The Merry Method

The Abundance Plan 100+ page workbook + tools

Access to KT’s coaching and support for 7 weeks

Live Q&A coaching calls with KT

Ongoing support inside our Facebook Group 

1 payment of

6 MONTHLY PAYMENTS of

Save
$365

ENROLL NOW

ENROLL NOW

MOST FLEXIBLE

MOST FLEXIBLE

“Finally, education that focuses on just that—education!”

_ Radostina Boseva

“For two years now, I've been attending workshops and classes (both online and offline), investing in mentoring sessions, and even traveling to Europe for all of the above. I invested SO much in education and still didn’t have a clear vision and plan for my business. 

After just finishing the BONUS of the Abundance plan, not even the full program—I've already learned more than I did in the last two years. 

It's everything I was looking for! Finally. education that focuses on just that — education! I love The Abundance Plan. LOVE IT!!!”

Start taking actionable steps towards your biggest dreams.

— Jacqueline Whitton, Jacqueline Anne Photography

“The Abundance Plan was the push I needed to start taking actionable steps toward my biggest dreams! 

Jacqueline

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"

Joshua

Made six figures:

NEXT →

Get access to a mentor, teacher, and step-by-step strategies to help you accelerate your growth.

—Kristy May, Kristy May Photography    

“The Abundance Plan is aptly named: KT offers an abundance of resources including thoughtful exercises, useful templates, and great access to the teacher herself. If you’re looking to invest in your business and yourself, I highly recommend this course!”

Kristy

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"

Joshua

Made six figures:

NEXT →

Turn off autopilot mode and start climbing towards your next career high.

- Lindley, Lindley Battle Photography"


“The Abundance Plan gave me the knowledge and foundation that I needed to really turn my business into something sustainable. For the past six years, I’ve been running my business in a way that worked fine, but left me tired and was not a viable long term option. 

Now, I feel like I have the skills to work and build on so that I can create a business that is truly a career, and will last me as long as I need it to. I’m so grateful to KT for this course, and would legitimately buy it all over again if I could!”

Lindley

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"

Joshua

Made six figures:

NEXT →

I know that this year has turned your business inside out and upside down.

But this is not the time to retreat into your home office and play small, crossing your fingers and hoping that 2021 will figure itself out.

Six months from now, where will you be if you continue to simply… Go with the flow and see where it takes you?

Will you still be avoiding the camera, worried that you’re *still* not ready?

Will you be grappling with late-night anxiety, wondering if your clients will come back?

A final, personal message from KT… 

This is your opportunity to nix the self-doubt, the fog of uncertainty, and take your future into your OWN hands.

If you’re seeking permission to invest in your growth, your vision and rebuild your mindset to move forward INTENTIONALLY—give it to yourself.

The best thing about The Abundance Plan is that your transformation and return on your investment will be inevitable if you take action from a place of confidence in your ability to succeed.


And the more profitable you become, the greater your impact can be.

That’s the very motto that has seen my own business chart sky-high highs and rock-bottom lows and STILL emerge stronger than ever before.

I believe that you can do this—there’s no reward for doing it the hard way, but there is a whole toolbox of support waiting to carry you through 2021 and beyond if it feels aligned with what your business needs.

And while you can absolutely learn to navigate it all on your own… 

For now, I want to help you get started.

This isn’t the time to sit in a pile of regrets and wish you’d figured out how to futureproof your business way earlier.

Trust that THIS is exactly where you’re supposed to be—and what you put your energy and commitment into next will make all the difference with how you move forward.

If you’re still reading this, I know that you’re feeling called to shake up something in your business.

While you have this time to buckle down and focus on the foundation of your business, reignite it.

I’ll be with you every step of the way, and I couldn’t be more excited to kickstart this journey with you.


JOIN THE ABUNDANCE PLAN

“If you’re looking to work with someone who will give you the true pathway to reaching your goals, look no further. KT is IT.” 

SHANNON DUGAN PHOTOGRAPHY

-Shannon

EMAIL US

I completely understand. Every dollar invested in your business is an important one, and our team would be glad to discuss to ensure the Abundance Plan is the right fit for you.

On the fence?

Get access to the FULL program and all of the bonuses above + the 25 Ways To Get Clients Now Bonus

SINGLE PAYMENT

FLEXIBLE PAYMENT PLAN

$2497

$477

1 payment of

6 MONTHLY PAYMENTS of

ENROLL NOW

ENROLL NOW

Join the Abundance Plan now before it's gone for the rest of the year.

Let's do this!

Bonus!

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Enroll *today* and you'll get my KT Merry x Refined Color Preset Pack FREE with your registration (a $195 value)... but hurry, this bonus expires soon!

Want my editing secret?

EXPIRES SOON!