There's no other educational program for film and hybrid photographers that melds artistry, financials, and marketing so you can raise your rates and uplevel your business like The Abundance Plan.
for you, from kt merry
Go ahead and pat yourself on the back–you’ve done a LOT of things right as you’ve built your photography business from the ground up.
✓ Gushing clients? Check.
You’ve reached a level of photography acumen with:
✓ An expertly curated feed reminiscent of fashion or wedding editorials? Check.
✓ People skills that make multitasking between switching lenses and carrying on a conversation at the same time a breeze? Check.
… but you're also not a doe-eyed newbie anymore. Don't get me wrong—you still LOVE your craft, but when you see a destination photographer now, you know it's not a life of Ritz Carltons, catered meals and hired cars. You also realize everyone under the age of 39 is or knows a photographer (and somehow they all charge less than you).
Cheers! You've already made it this far.
You've nearly tapped your pricing bracket in your city, but can't figure out how to break into the next level and make that magical destination wedding or that amazing planner on your professional bucket list happen ...
You feel like you're in the creative lull of capturing the same whirl of venues (and slightly-behind wedding trends), but can’t figure out how to stretch your aesthetic (and get the images to show for it) without booking *another* styled shoot workshop...
You're making a living and creating great work, but you can't IMAGINE hustling like this in five years (heck, even two!). You want to get out of the dollars-for-hours racket and build a sustainable, profitable business that you actually *like.*
You're a little in awe (okay, let's just say it: jealous) of the teeming hordes of photographers plastering incredible work all over Facebook and Insta, but you don't live THERE and your market isn't like THAT and your couples don't all look like effing MODELS, so how are you supposed to keep up?
You'd love to find a way to make your photography business give back — and have time to take off for passion projects... or more time with your family... or geez, even a vacation! — but who has time for sabbaticals when you're depending on a paycheck?
Does any of this sound familiar?
You're tired of investing in conferences, retreats and workshops that leave you 150% OVER the fluff, blowing smoke, and the swag bags—and like you wasted a wad of cash on a lackluster professional vacation while not actually LEARNING anything …
We've all been there! But what if you could break free from feeling fenced-in by your own pricing and market—and jump to that next bridge with a photography business that can sustain the next decade (or two, or three, or four) of your career?
With over 10,000+ hours clocked in the fine art film market serving clients and consulting with other photographers since 2007, I've seen it all, and I'm here to help.
GOOD NEWS:
LET ME INTRODUCE MYSELF:
Hi THERE!
I'm KT Merry,
And, sure, those names are big and still give me goosebumps—but I know you can get there, too. I’ve seen trends come and go, technology change, and the birth of social media (YIKES!)—each making their mark on our beloved niche.
I've had 13 years (yep, THIRTEEN!) of experience at the top tier of the wedding industry, working with the best vendors and publications in the world. You could say I've learned a thing or two (million) along the way... but one thing has remained the same for me: staying true to my vision.
Here’s the deal: as creative entrepreneurs who take big risks to pave a unique path with the work we’re best at, we should all have blossoming photography businesses that allow us to have the success AND the freedom that we desire.
It’s not about making a choice between one or the other—I’m here to tell you that you absolutely don’t have to choose. You can create abundance from your home office.
a globally renowned wedding and editorial photographer named among top wedding photographers by Harper’s Bazaar, Martha Stewart Weddings, and PDN Magazine.
Top Wedding Photographers in the US
Top Wedding Photographers
Top 100 Most Inspiring People
Top 20 Rising Stars in Wedding Photography
But before we talk strategy, it's time for the tough love.
How will your business withstand your inevitable burnout? Because (spoiler alert!) if you haven't experienced it yet, you will. You simply can't go on like this forever.... shooting wedding after wedding, investing in workshop after styled shoot, hoping that if you post enough pretty images on Instagram at the right time with the right caption, your ideal clients will magically start knocking on your door... and that somehow, someway, you can break out of the box and find the kind of success that actually looks like FREEDOM.
What if you could move into the luxury market and your location didn't hinder you at all?
What if you could find the clients who would pay to fly you to where they are—the ones who don't care WHERE you live, because they expect to pay travel?
What if you could double (triple?) your rates *AND* cut your workload in half?
What if your business *gave* you life instead of consuming so damn much of it?
For more than a decade, I've showed drained photographers how to build an alluring, exclusive brand that's equal parts attainable and sustainable.
Because it's nearly impossible to raise your rate a grand or two (there's no way you could do that without struggling for bookings) without a proven plan in place.
Because you can't quite see yourself eight years down the road doing business like you are now.
Because you need guidance, inspiration, and a serious fast-track to the next level before another year goes by doing the same old thing. One that is real, proven, and gets to the heart of the problem and the solution.
Because your version of success or abundance needs to be defined by YOU and you alone— and it's going to feel like a neverending jury duty stint if you can't set up your business to work for you.
That’s why I've put my entire business-building plan in one place for you:
The complete—and first-of-its-kind—guide to building a true, luxury photography brand that attracts your dream clients, fuels your creativity, and builds a profitable, sustainable bottom line.
Introducing
Ready to up your average booking per client?
Want to have clarity about where you are going with your business—and the tools to build the life you’ve imagined?
It’s the step-by-step process to demystify and share my blueprint to take your business from “oh sh*t!” to “a-ha!”—without all the fluff and fancy dinners of a standard photography workshop.
it took me 13 years to figure this stuff out. you'll learn it all in 11 hours.
Inside Course
the
included in the abundance plan:
11+ Hours of Classroom-Style Video Content
As if you were sitting down with her at her desk, KT walks you through over 11 hours of lessons, failures, and successes she's found to be the most helpful in her decade-plus experience as a wedding photographer. This video-driven course can be listened to or watched from wherever you’re most comfortable—your couch, a beach lounger, or your subway commute.
41 Proven, Powerful Lessons
KT designed the Abundance Plan from start to finish with 41 lessons of mindset, marketing, and business exercises to help you hone your strengths, improve your weaknesses, and give you the tools to help you be the most well-rounded and successful creative entrepreneur you can be.
Interactive & Effective Tools
You will receive the 100+ page Abundance Plan course workbook complete with unique exercises to help you understand, incorporate, and develop your skills in the lessons shared in the 11+ hours of course videos. You’ll also receive ready-to-use templates that you can customize to help you implement the Abundance Plan lessons into your business quickly and effectively.
Bonus! The Merry Method
If you’ve ever wished you could follow an industry leader around for a month of work and study their every move, the Merry Method is essentially that. This 11-lesson video series walks you through KT and her partner + second shooter Chad’s personal approach to scouting, traveling, post-production, and even the mindset practices she does before each wedding to perform at her best.
EXCLUSIVE WEBINAR BONUS
I’m ready to start!
“Finally, education that focuses on just that—education!”
_ Radostina Boseva
student testimonials
“For two years now, I've been attending workshops and classes - both online and offline - investing in mentoring sessions and even traveling to Europe for all of the above. I invested SO much in education and still didn’t have a clear vision and plan for my business. I've just finished the BONUS of the Abundance plan, not even the full plan, and I've already learned more than in the last two whole years. It's everything I was looking for! Finally education that focuses on just that — education! I love the Abundance Plan. LOVE IT!!!”
M
O
D
U
L
E
S
M
O
D
U
L
E
Most of not getting sucked into the comparison game or feeling less-than is knowing where you are, where you are headed and why. That's why, in order to build your business, you need a few key elements in place to set your foundation.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Module 2
you'll learn:
Where Are You Going & Why?
Module 1
+ Why having 20,000 followers on Instagram or even landing the cover of Martha Stewart Weddings isn't enough.. and what is!
Finding (+ Refining) Your True Style
+ What to do to determine your final business destination
+ How to map out your one year, five year and ten year goals
+ 8 Core Reflections every creative needs to rate themselves on
you'll learn:
+ What to do to determine your strengths
+ How to create a brand bio + my template
+ 8 Paths to Intentional Inspiration
+ Why the cream of the crop in our industry never stop learning
modules
Finding (+ Refining) Your True Style
What to do to determine your strengths (Spoiler: I'm going to challenge you here with an exercise, but this will be the foundation for everything we do in this module—and sooo worth it).
The Lady Gaga Approach to figuring out your uniqueness ... because being all things to all people wasn't working out so well anyway.
How to create a brand bio + my template so you can pen down what you want to be known for. The better you can be at communicating what you do, the more you will find your ideal client and they will find you.
Eight Paths to Intentional Inspiration—big surprise, but it isn't Instagram or photography podcasts ... in fact what you feed your inspiration is what it will produce.
Is there a "perfectionist" voice in your head? You're not alone. I'll reveal five ways it's blocking your creativity, and simple, practical steps to create from within.
My Always Be Shooting Secret (Because finding personal projects won't just breathe new life into your craft, but strengthen your portfolio by smoothing out your weaknesses—I'll tell you how).
Why the cream of the crop in our industry never stop learning (think Annie Leibovitz when digital came around) ... and how you can do the same with my 10 tips.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Here's what you'll learn in this module:
Module 2
The Entrepreneur Within
The ICA Deep Dive—I'll never forget waiting with Chad (my husband + business partner) in Naples Beach for an engagement shoot. When the couple stepped out of their hunter green Range Rover and bounded up to us with wide smiles and arms outstretched for hugs, I knew I was finally attracting my kind of ideal client. I'll show you how to know YOUR ICA (Ideal Client Avatar) like the back of your hand.
The "Don't Be the Hero" Solution to positioning your photography business, because your calling IS making a difference in the world, and here's how to communicate that in your marketing.
When investing (time OR dollars!) in your client experience actually makes you MORE money, and my 10 pre-shooting questions I walk through with clients so they feel taken care of.
How to Audit Your Brand & Portfolio, so you can build a consistent brand across platforms with a cohesive visual brand for your dream clients to encounter.
My "Relationship Building Trick" because listen, I KNOW it's so easy to hide behind our devices, especially with what we do, but keeping these strategies in mind has impacted my business like crazy, so I'm sharing it with you.
My Website & Social Media Checklist, since more than 80% of wedding planning is now done online and nearly 40% of couples plan entirely from their phone. You MUST nail this stuff, and you will with my punch list.
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Here's what you'll learn in this module:
Module 3
Passion for Profits
The Five Foundation Keys—and the answer to "Do I need a trademark?" (short answer? It depends, and I'll help you figure out where you fall).
How to figure out insurance, because we are hefting around some SERIOUS cash in the form of smooth, glossy, glassy gear ... here's what you must do to protect yourself.
Clueless about running the numbers? Here's the advice I give to EVERY photographer—how to figure out what your P&L looks like (and what the heck it even is). Discover exactly how much profit you make on each and every package you offer—and how to make immediate changes that put more dollars in your pocket—I'm breaking it ALL down here.
Do you get awkward, look down, or fumble saying your price point to your client? To fully believe in the value of your price, you first need to understand it ... and here are my 10 tips to confident pricing.
When raising your rates is in order ... all while reducing the number of weddings you're shooting. Plus, four things you MUST do before you jump from charging 4 to 5 digits (which is totally in your wheelhouse, I promise).
We’ll dive into one of my favorite profit topics and that’s impact. With profits come power and the power to do good. And not only is it your responsibility to build “doing good” into your business plan, but it’s also good for business.
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Maybe money is ~inappropriate~ dinner table conversation in most families, but not in the Abundance Plan family—if anything, profit is key to making sure we can continue to serve out of our greater purpose.
What you'll learn in this module:
Module 4
A Plan for Growth
Are your workflow habits holding you back? You'll assess your systems and processes in this lesson, so we can cut the crap that’s wasting your valuable time.
The common mistakes most photographers make when it comes to growing a team, and how to bring on a VA and build a core group of dependable people.
5 surefire marketing strategies that build a loyal, paying fan base (and why most entrepreneurs get this wrong by leading with TACTICS rather than strategies).
The hang-up that stalled me for years before I started an email list—fix this one mindset shift and you'll be on your way to building a sustainable business, algorithms be damned.
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). How to work towards your one-year and five-year goals, both personal and business. YES, you can set up your business to match your passions with your paycheck for years and years to come.
What you'll learn in this module:
Module 5
The Lifestyle of Abundance
How to set yourself up for success every single day. We’ll walk you through some really easy, helpful, and practical tips to have a successful morning so that you’re able to handle whatever comes your way.
You’ll learn that self-care isn’t a luxury; it’s a requirement when you’re building your abundance business. We’ll look at practices that will allow you to sustain your growth and reach new heights.
How to take everything you’ve learned and bring it together.
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
Here's what you'll learn in this final module:
Module 6
S
The Entrepreneur Within
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Module 3
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Profit is KEY to making sure we can continue to serve out of our greater purpose.
you'll learn:
+ The ICA deep-dive - how to REALLY identify your ideal client.
+ The "Don't Be the Hero" solution to positioning your photography business
+ My 10 pre-shooting day questions I walk through with clients so they feel taken care of.
+ My website & social media checklist - the things you absolutely MUST nail.
you'll learn:
+ How to figure out what your P&L looks like (and what it is!)
+ 10 tips to confident pricing.
+ When raising your rates is in order (and how to do it while shooting less).
+ 4 things you MUST do before you jump from charging 4 to 5 figures
Passion for Profits
Module 4
Finding (+ Refining) Your True Style
What to do to determine your strengths (Spoiler: I'm going to challenge you here with an exercise, but this will be the foundation for everything we do in this module—and sooo worth it).
The Lady Gaga Approach to figuring out your uniqueness ... because being all things to all people wasn't working out so well anyway.
How to create a brand bio + my template so you can pen down what you want to be known for. The better you can be at communicating what you do, the more you will find your ideal client and they will find you.
Eight Paths to Intentional Inspiration—big surprise, but it isn't Instagram or photography podcasts ... in fact what you feed your inspiration is what it will produce.
Is there a "perfectionist" voice in your head? You're not alone. I'll reveal five ways it's blocking your creativity, and simple, practical steps to create from within.
My Always Be Shooting Secret (Because finding personal projects won't just breathe new life into your craft, but strengthen your portfolio by smoothing out your weaknesses—I'll tell you how).
Why the cream of the crop in our industry never stop learning (think Annie Leibovitz when digital came around) ... and how you can do the same with my 10 tips.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Here's what you'll learn in this module:
Module 2
The Entrepreneur Within
The ICA Deep Dive—I'll never forget waiting with Chad (my husband + business partner) in Naples Beach for an engagement shoot. When the couple stepped out of their hunter green Range Rover and bounded up to us with wide smiles and arms outstretched for hugs, I knew I was finally attracting my kind of ideal client. I'll show you how to know YOUR ICA (Ideal Client Avatar) like the back of your hand.
The "Don't Be the Hero" Solution to positioning your photography business, because your calling IS making a difference in the world, and here's how to communicate that in your marketing.
When investing (time OR dollars!) in your client experience actually makes you MORE money, and my 10 pre-shooting questions I walk through with clients so they feel taken care of.
How to Audit Your Brand & Portfolio, so you can build a consistent brand across platforms with a cohesive visual brand for your dream clients to encounter.
My "Relationship Building Trick" because listen, I KNOW it's so easy to hide behind our devices, especially with what we do, but keeping these strategies in mind has impacted my business like crazy, so I'm sharing it with you.
My Website & Social Media Checklist, since more than 80% of wedding planning is now done online and nearly 40% of couples plan entirely from their phone. You MUST nail this stuff, and you will with my punch list.
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Here's what you'll learn in this module:
Module 3
Passion for Profits
The Five Foundation Keys—and the answer to "Do I need a trademark?" (short answer? It depends, and I'll help you figure out where you fall).
How to figure out insurance, because we are hefting around some SERIOUS cash in the form of smooth, glossy, glassy gear ... here's what you must do to protect yourself.
Clueless about running the numbers? Here's the advice I give to EVERY photographer—how to figure out what your P&L looks like (and what the heck it even is). Discover exactly how much profit you make on each and every package you offer—and how to make immediate changes that put more dollars in your pocket—I'm breaking it ALL down here.
Do you get awkward, look down, or fumble saying your price point to your client? To fully believe in the value of your price, you first need to understand it ... and here are my 10 tips to confident pricing.
When raising your rates is in order ... all while reducing the number of weddings you're shooting. Plus, four things you MUST do before you jump from charging 4 to 5 digits (which is totally in your wheelhouse, I promise).
We’ll dive into one of my favorite profit topics and that’s impact. With profits come power and the power to do good. And not only is it your responsibility to build “doing good” into your business plan, but it’s also good for business.
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Maybe money is ~inappropriate~ dinner table conversation in most families, but not in the Abundance Plan family—if anything, profit is key to making sure we can continue to serve out of our greater purpose.
What you'll learn in this module:
Module 4
A Plan for Growth
Are your workflow habits holding you back? You'll assess your systems and processes in this lesson, so we can cut the crap that’s wasting your valuable time.
The common mistakes most photographers make when it comes to growing a team, and how to bring on a VA and build a core group of dependable people.
5 surefire marketing strategies that build a loyal, paying fan base (and why most entrepreneurs get this wrong by leading with TACTICS rather than strategies).
The hang-up that stalled me for years before I started an email list—fix this one mindset shift and you'll be on your way to building a sustainable business, algorithms be damned.
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). How to work towards your one-year and five-year goals, both personal and business. YES, you can set up your business to match your passions with your paycheck for years and years to come.
What you'll learn in this module:
Module 5
The Lifestyle of Abundance
How to set yourself up for success every single day. We’ll walk you through some really easy, helpful, and practical tips to have a successful morning so that you’re able to handle whatever comes your way.
You’ll learn that self-care isn’t a luxury; it’s a requirement when you’re building your abundance business. We’ll look at practices that will allow you to sustain your growth and reach new heights.
How to take everything you’ve learned and bring it together.
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
Here's what you'll learn in this final module:
Module 6
S
A Plan for Growth
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control).
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
you'll learn:
+ How to assess your systems and processes
+ The common mistakes most photographers make when it comes to growing a team
+ 5 surefire marketing strategies that build a loyal, paying fan base
+ The hang-up that stalled me for years before I started an email list
in the final module, you'll learn:
+ Practical tips to have a successful morning
+ Practices that will allow you to sustain your growth and reach new heights.
+ How to take everything you’ve learned and bring it together
The Lifestyle of Abundance
Module 6
Module 5
want even more details? click here for the module deep dive
Finding (+ Refining) Your True Style
What to do to determine your strengths (Spoiler: I'm going to challenge you here with an exercise, but this will be the foundation for everything we do in this module—and sooo worth it).
The Lady Gaga Approach to figuring out your uniqueness ... because being all things to all people wasn't working out so well anyway.
How to create a brand bio + my template so you can pen down what you want to be known for. The better you can be at communicating what you do, the more you will find your ideal client and they will find you.
Eight Paths to Intentional Inspiration—big surprise, but it isn't Instagram or photography podcasts ... in fact what you feed your inspiration is what it will produce.
Is there a "perfectionist" voice in your head? You're not alone. I'll reveal five ways it's blocking your creativity, and simple, practical steps to create from within.
My Always Be Shooting Secret (Because finding personal projects won't just breathe new life into your craft, but strengthen your portfolio by smoothing out your weaknesses—I'll tell you how).
Why the cream of the crop in our industry never stop learning (think Annie Leibovitz when digital came around) ... and how you can do the same with my 10 tips.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Here's what you'll learn in this module:
Module 2
The Entrepreneur Within
The ICA Deep Dive—I'll never forget waiting with Chad (my husband + business partner) in Naples Beach for an engagement shoot. When the couple stepped out of their hunter green Range Rover and bounded up to us with wide smiles and arms outstretched for hugs, I knew I was finally attracting my kind of ideal client. I'll show you how to know YOUR ICA (Ideal Client Avatar) like the back of your hand.
The "Don't Be the Hero" Solution to positioning your photography business, because your calling IS making a difference in the world, and here's how to communicate that in your marketing.
When investing (time OR dollars!) in your client experience actually makes you MORE money, and my 10 pre-shooting questions I walk through with clients so they feel taken care of.
How to Audit Your Brand & Portfolio, so you can build a consistent brand across platforms with a cohesive visual brand for your dream clients to encounter.
My "Relationship Building Trick" because listen, I KNOW it's so easy to hide behind our devices, especially with what we do, but keeping these strategies in mind has impacted my business like crazy, so I'm sharing it with you.
My Website & Social Media Checklist, since more than 80% of wedding planning is now done online and nearly 40% of couples plan entirely from their phone. You MUST nail this stuff, and you will with my punch list.
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Here's what you'll learn in this module:
Module 3
Passion for Profits
The Five Foundation Keys—and the answer to "Do I need a trademark?" (short answer? It depends, and I'll help you figure out where you fall).
How to figure out insurance, because we are hefting around some SERIOUS cash in the form of smooth, glossy, glassy gear ... here's what you must do to protect yourself.
Clueless about running the numbers? Here's the advice I give to EVERY photographer—how to figure out what your P&L looks like (and what the heck it even is). Discover exactly how much profit you make on each and every package you offer—and how to make immediate changes that put more dollars in your pocket—I'm breaking it ALL down here.
Do you get awkward, look down, or fumble saying your price point to your client? To fully believe in the value of your price, you first need to understand it ... and here are my 10 tips to confident pricing.
When raising your rates is in order ... all while reducing the number of weddings you're shooting. Plus, four things you MUST do before you jump from charging 4 to 5 digits (which is totally in your wheelhouse, I promise).
We’ll dive into one of my favorite profit topics and that’s impact. With profits come power and the power to do good. And not only is it your responsibility to build “doing good” into your business plan, but it’s also good for business.
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Maybe money is ~inappropriate~ dinner table conversation in most families, but not in the Abundance Plan family—if anything, profit is key to making sure we can continue to serve out of our greater purpose.
What you'll learn in this module:
Module 4
A Plan for Growth
Are your workflow habits holding you back? You'll assess your systems and processes in this lesson, so we can cut the crap that’s wasting your valuable time.
The common mistakes most photographers make when it comes to growing a team, and how to bring on a VA and build a core group of dependable people.
5 surefire marketing strategies that build a loyal, paying fan base (and why most entrepreneurs get this wrong by leading with TACTICS rather than strategies).
The hang-up that stalled me for years before I started an email list—fix this one mindset shift and you'll be on your way to building a sustainable business, algorithms be damned.
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). How to work towards your one-year and five-year goals, both personal and business. YES, you can set up your business to match your passions with your paycheck for years and years to come.
What you'll learn in this module:
Module 5
The Lifestyle of Abundance
How to set yourself up for success every single day. We’ll walk you through some really easy, helpful, and practical tips to have a successful morning so that you’re able to handle whatever comes your way.
You’ll learn that self-care isn’t a luxury; it’s a requirement when you’re building your abundance business. We’ll look at practices that will allow you to sustain your growth and reach new heights.
How to take everything you’ve learned and bring it together.
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
Here's what you'll learn in this final module:
Module 6
M
O
D
U
L
E
S
M
O
D
U
L
E
S
Where Are You Going & Why?
Module 1
Why having 20,000 followers on Instagram or even landing the cover of Martha Stewart Weddings isn't enough to succeed in the modern industry landscape ... and what creatives who make the leap to successful entrepreneurs know IS enough.
What to do to determine your final business destination, because without this in mind, the rest of the curriculum won’t be worth it—let’s dig in and determine this hand in hand.
Eight Core Reflections every creative needs to rate themselves on—we do this every January and keep them as a North Star year-round.
The Habit Review Gut-Check, to rocket past resistance and get what you want.
Ready to relive the daydream days of childhood? I'll reveal the vital role of thinking back to deep-set, heart-established goals within you, so we can begin to pull them into the present.
How to map out your one-year, five-year and ten-year goals, both personal and business—we'll be getting specific here, because the universe loves when you get specific.
Why being the smartest person in the room is what I AVOID as much as possible—and ways to make sure you're iron-sharpens-iron in relationships.
How to Define Your Why, because when everyone else is rotating between the French press and Friends reruns and you're working Saturday after Saturday... you're going to need it.
Most of not getting sucked into the comparison game or feeling less-than is knowing where you are, where you are headed and why. That's why, in order to build your business, you need a few key elements in place to set your foundation.
Here's what you'll learn in this module:
Finding (+ Refining) Your True Style
What to do to determine your strengths (Spoiler: I'm going to challenge you here with an exercise, but this will be the foundation for everything we do in this module—and sooo worth it).
The Lady Gaga Approach to figuring out your uniqueness ... because being all things to all people wasn't working out so well anyway.
How to create a brand bio + my template so you can pen down what you want to be known for. The better you can be at communicating what you do, the more you will find your ideal client and they will find you.
Eight Paths to Intentional Inspiration—big surprise, but it isn't Instagram or photography podcasts ... in fact what you feed your inspiration is what it will produce.
Is there a "perfectionist" voice in your head? You're not alone. I'll reveal five ways it's blocking your creativity, and simple, practical steps to create from within.
My Always Be Shooting Secret (Because finding personal projects won't just breathe new life into your craft, but strengthen your portfolio by smoothing out your weaknesses—I'll tell you how).
Why the cream of the crop in our industry never stop learning (think Annie Leibovitz when digital came around) ... and how you can do the same with my 10 tips.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Here's what you'll learn in this module:
Module 2
The Entrepreneur Within
The ICA Deep Dive—I'll never forget waiting with Chad (my husband + business partner) in Naples Beach for an engagement shoot. When the couple stepped out of their hunter green Range Rover and bounded up to us with wide smiles and arms outstretched for hugs, I knew I was finally attracting my kind of ideal client. I'll show you how to know YOUR ICA (Ideal Client Avatar) like the back of your hand.
The "Don't Be the Hero" Solution to positioning your photography business, because your calling IS making a difference in the world, and here's how to communicate that in your marketing.
When investing (time OR dollars!) in your client experience actually makes you MORE money, and my 10 pre-shooting questions I walk through with clients so they feel taken care of.
How to Audit Your Brand & Portfolio, so you can build a consistent brand across platforms with a cohesive visual brand for your dream clients to encounter.
My "Relationship Building Trick" because listen, I KNOW it's so easy to hide behind our devices, especially with what we do, but keeping these strategies in mind has impacted my business like crazy, so I'm sharing it with you.
My Website & Social Media Checklist, since more than 80% of wedding planning is now done online and nearly 40% of couples plan entirely from their phone. You MUST nail this stuff, and you will with my punch list.
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Here's what you'll learn in this module:
Module 3
Passion for Profits
The Five Foundation Keys—and the answer to "Do I need a trademark?" (short answer? It depends, and I'll help you figure out where you fall).
How to figure out insurance, because we are hefting around some SERIOUS cash in the form of smooth, glossy, glassy gear ... here's what you must do to protect yourself.
Clueless about running the numbers? Here's the advice I give to EVERY photographer—how to figure out what your P&L looks like (and what the heck it even is). Discover exactly how much profit you make on each and every package you offer—and how to make immediate changes that put more dollars in your pocket—I'm breaking it ALL down here.
Do you get awkward, look down, or fumble saying your price point to your client? To fully believe in the value of your price, you first need to understand it ... and here are my 10 tips to confident pricing.
When raising your rates is in order ... all while reducing the number of weddings you're shooting. Plus, four things you MUST do before you jump from charging 4 to 5 digits (which is totally in your wheelhouse, I promise).
We’ll dive into one of my favorite profit topics and that’s impact. With profits come power and the power to do good. And not only is it your responsibility to build “doing good” into your business plan, but it’s also good for business.
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Maybe money is ~inappropriate~ dinner table conversation in most families, but not in the Abundance Plan family—if anything, profit is key to making sure we can continue to serve out of our greater purpose.
What you'll learn in this module:
Module 4
A Plan for Growth
Are your workflow habits holding you back? You'll assess your systems and processes in this lesson, so we can cut the crap that’s wasting your valuable time.
The common mistakes most photographers make when it comes to growing a team, and how to bring on a VA and build a core group of dependable people.
5 surefire marketing strategies that build a loyal, paying fan base (and why most entrepreneurs get this wrong by leading with TACTICS rather than strategies).
The hang-up that stalled me for years before I started an email list—fix this one mindset shift and you'll be on your way to building a sustainable business, algorithms be damned.
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). How to work towards your one-year and five-year goals, both personal and business. YES, you can set up your business to match your passions with your paycheck for years and years to come.
What you'll learn in this module:
Module 5
The Lifestyle of Abundance
How to set yourself up for success every single day. We’ll walk you through some really easy, helpful, and practical tips to have a successful morning so that you’re able to handle whatever comes your way.
You’ll learn that self-care isn’t a luxury; it’s a requirement when you’re building your abundance business. We’ll look at practices that will allow you to sustain your growth and reach new heights.
How to take everything you’ve learned and bring it together.
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
Here's what you'll learn in this final module:
Module 6
what people are saying
the doors may have just opened, but the early reviews are incredible!
“I went from having literally no direction on which path to take when considering taking my business to the next level to having a specific path lined out for how to get me exactly where I want to be.”
_ Jaimee Morse
student testimonials
There has never been a better time than right now to grab your business and life by the reins and point it in the direction of your dreams.
I created this for those who want to be in it for the long game. Those who want to have a bigger impact in their world.
I’ve spent years educating myself in programs including Goldman Sachs 10k Small Businesses and seeking mentorship from business owners and gurus far more knowledgeable than myself. I’ve tirelessly pursued the recipe for success in the field of wedding photography and have created a guide, a roadmap for success that—until now—I’ve only talked through with one-on-one clients, which runs about $1250 an hour.
But there are way too many talented people out there not paying attention to what’s possible. Calling it quits before they should.
I'm in, KT
Well wait. first, you need to know The Abundance Plan isn't for everyone.
And that’s why I wanted to offer The Abundance Plan for the same cost as the airfare + hotel to that European workshop you’ve been eyeing—that won’t give you most of this information. With this course, you’ll get unlimited access to over 11 hours of video content, which you can come back to over and over again, plus dozens of downloads, swipe files, and time-and money-saving resources that you’ll never find in a workshop.
ENROLL NOW
most flexible
$240
12 payments of
11+ hours of video classes with kt
41 proven, powerful lessons
100+ page workbook + tools
exclusive access to student resource library
the merry method, our $487 photography course
GET THE ABUNDANCE PLAN
$697
4 payments of
ENROLL NOW
ENROLL NOW
Most accessible
you can get started today for:
MOST SaVINGS
$2,497
one payment of
11 hours of coaching with KT Merry (typically $1250 / hour):
Let's break this down:
Instant access to a library packed with our best resources, swipe files, and the exact templates we've used to build a highly profitable, sustainable business:
6 hours of Facebook Lives with KT personally answering *your* questions :
BONUS! The Merry Method - our complete photography course :
$22,297
what this course *should* cost:
and you can start today for $697, risk free!
$13,750
$7500
$487
$550
11+ hours of video classes with kt
41 proven, powerful lessons
100+ page workbook + tools
exclusive access to student resource library
the merry method, our $487 photography course
11+ hours of video classes with kt
41 proven, powerful lessons
100+ page workbook + tools
exclusive access to student resource library
the merry method, our $487 photography course
Try The Abundance Plan for 30 days with my
100% Plan Promise Guarantee
My hope is that this program forever unleashes you to go out there and make the impact on the world you were meant to have. I believe so strongly in what I do and what I teach, because I've seen so many photographers’ businesses transformed by these trainings, bringing them more profits and fueling their creativity in the process.
That's why I'm extending you my 30-day Plan Promise Guarantee: if you put in your best effort, submit proof of coursework, and don't walk away with a list of clear, actionable things to change in your business—and know what you’re working for—I'll promptly buy the program back from you.
“If you’re looking to work with someone who will give you the true pathway to reaching your goals, look no further. KT is it.”
student testimonials
_ Shannon Duggan
PLUS, enroll now and you'll get these bonus trainings
The #1 thing I heard when I was talking to my students about creating this program was this: "KT, what I really want is personalized feedback and coaching." Done. In this community, you'll get a value-filled (and private) forum to ask me any questions you want as you work through the curriculum—seriously, don't hold back. Due to my travel schedule, I only take a limited number of one-on-one coaching calls a year at around $1250 each, but here? I'm setting aside time each week to dive into your questions, just for students inside The Abundance Plan.
I’m hosting six weekly LIVE Facebook Lives, so you can truly ask me anything, and get my eyes on your business.
And more, you’ll be surrounded by a community of like-minded creatives who are looking to uplevel their game, just like you are. When you have a big vision, it becomes far more powerful when you’re around others casting big visions too. This is your chance to network with the best; curate a supportive, knowledgeable tribe; and share in the abundance together! (Because there IS enough to go around…)
The Private Facebook Community
Value: $2,000
(Included with The Abundance Plan—free)
Bonus No. 01
In this bonus, you'll get a power-packed, over-the-shoulder walk-through of exactly how my team and I prep, approach, and shoot a wedding. You'll also get to see our gear, our tips and routines, and a full second-shooter bootcamp hosted by my own second-shooter, my business partner/husband, Chad. This brand new course is designed so that you can swipe what you like from my workflow and client experience and add to your own business. Client experience is one of the most powerful tools of your pricing arsenal—this mini-course will ensure yours is flawless.
These numbers aren't puffed-up—they're an honest-to-goodness estimate hard-won from well over a decade in the industry shooting around the globe, landing glossy magazine covers, and working with some of the top celebrities.
I know what it takes to succeed in this industry on your own terms. We just need to get specific about what success means to YOU.
And that’s what I’m showing you inside The Abundance Plan.
Exclusive Webinar Bonus! The Merry Method: My A-to-Z Wedding Day Process
Value: $497
(Included with The Abundance Plan—free, but only during our webinar!
Bonus No. 02
In this bonus, you'll get a power-packed, over-the-shoulder walk-through of exactly how my team and I prep, approach, and shoot a wedding. You'll also get to see our gear, our tips and routines, and a full second-shooter bootcamp hosted by my own second-shooter, my business partner/husband, Chad. This brand new course is designed so that you can swipe what you like from my workflow and client experience and add to your own business. Client experience is one of the most powerful tools of your pricing arsenal—this mini-course will ensure yours is flawless.
These numbers aren't puffed-up—they're an honest-to-goodness estimate hard-won from well over a decade in the industry shooting around the globe, landing glossy magazine covers, and working with some of the top celebrities.
I know what it takes to succeed in this industry on your own terms. We just need to get specific about what success means to YOU.
And that’s what I’m showing you inside The Abundance Plan.
Exclusive Webinar Bonus! The Merry Method: My A-to-Z Wedding Day Process
PrEV BONUS
Value: $497
(Included with The Abundance Plan—free, but only during our webinar!
Bonus No. 02
“KT helped take my photography and business goals to places I would have only dreamed to dream.”
_ Sally Pinera
student testimonials
The Abundance Plan is the first of its kind for film and hybrid photographers—I’d know. I’ve been in this industry for a long, long time (hello, pre-social media days!).
And your alternative to The Abundance Plan? Well, you could work with a coach one-on-one.
And with this, there are a couple of ways it usually goes down:
Version No. 01
You get a business coach.
You invest in a set number of sessions and get to pick a luxury photographer's brain (they may or may not have a custom curriculum to work through with you—some do, some don't!), and they'll charge anywhere between $750 and $2500/hour to unveil the secrets behind their business. When your sessions are up, it's time to refill the account. Valuable? Heck yes, but for many of us it's simply unsustainable.
Version No. 02
You go to a workshop—and snag a few hours solo with the lead.
These will run you anywhere from $3500 to $10,000+ (styled shoots for a week against a Paris chateau setting, anyone?). SO many of my students have gone this route, and I'm a big fan of workshops, too! However, after a certain point, it's easy to get dissatisfied with the results. Swag bag? Check. Portfolio shots? Check. But valuable, needle-moving educational content that you've *not* already heard before on some podcast? Eehhhh—more times than not, the reality of our industry is that this just doesn't happen.
To be clear, workshops are a GREAT investment ... it's just pretty dang hard to find one that:
Isn’t a glorified vacation. We’re talking numbers, ROI, getting to the next level. While I’m always the first one ready for a glass of wine in a stunning setting, I know when it’s time to cut the fluff and get serious about business.
Doesn’t have you enduring elbow-to-elbow fighting to get your money’s worth. We’ve all been there, trying to get a unique shot at a styled shoot while bumping up next to 20 other photographers. While this may be part of the journey, you might also be ready for a shoot you create just for your business.
Has actionable takeaways. We are so lucky that we can learn the blueprint of what took someone 10 years to build in a matter of days. But ensuring there are tangible and actionable takeaways that you can implement NOW? It’s not always the case at workshops.
Gives you ongoing access to everything you learned from the experience, because let’s get real… once you get home and kick back into real life, the majority of lessons have fled your mind and you’re left with a handful of notes and some vague memories.
So there you have it. It’s up to you, friend.
The entrepreneurs and creatives I most admire—the ones ACTUALLY making profit year after year and impacting the world—aren't islands unto themselves. They're hungry to learn. They're steadfast to invest. Yes, they believe in one-on-one. But they know consuming fluff-free education (no matter the format) is key to their success.
Don't get me wrong—I'm a big fan of one-on-one coaching (I offer it!), but what I've learned is that my best ideas that push the lever on profits are born from relationships.
ENROLL NOW
most flexible
$240
12 payments of
11+ hours of video classes with kt
41 proven, powerful lessons
100+ page workbook + tools
exclusive access to student resource library
the merry method, our $487 photography course
$697
4 payments of
ENROLL NOW
ENROLL NOW
Most accessible
MOST SaVINGS
$2,497
one payment of
11+ hours of video classes with kt
41 proven, powerful lessons
100+ page workbook + tools
exclusive access to student resource library
the merry method, our $487 photography course
11+ hours of video classes with kt
41 proven, powerful lessons
100+ page workbook + tools
exclusive access to student resource library
the merry method, our $487 photography course
get the abundance plan
choose the path that's right for you:
There's no other educational program for film and hybrid photographers that melds artistry, financials, and marketing so you can raise your rates and uplevel your business like The Abundance Plan.
And oh yeah—one last bit. Make no mistake—if you can't set your passions up for sustainable profit (after expenses), it's only a matter of time before this whole thing will just feel like a jail sentence. If that hasn't started yet, it will soon.
Guaranteed.
And so much of what I see is that we're getting in our own way. You owe it to yourself and the impact you're called to have to craft the life and business that lead to long-term sustainability.
You've got nothing to lose.
And the world dancing at your fingertips to gain.
The Abundance Plan comes with my 100% Plan Promise Guarantee, so you can rest assured as you give my method a whirl.
It's time to step outside of yourself.
It's time to think global.
Let's build your own plan for abundance—
What do you say?
By enrolling in this course, you are not only investing in yourself but doing good in the world too.
10% of all Abundance Plan sales will be donated —
