There's no other educational program for film and hybrid photographers that melds artistry, financials, and marketing so you can raise your rates and uplevel your business like The Abundance Plan.
coming soon: fall 2020
Yes, i want abundance in my life
the abundance plan is currently closed, but will re-open. Want first dibs when the course reopens? Enter your information below:
You've nearly tapped your pricing bracket in your city, but can't figure out how to break into the next level and make that magical destination wedding or that amazing planner on your professional bucket list happen ...
You feel like you're in the creative lull of capturing the same whirl of venues (and slightly-behind wedding trends), but can’t figure out how to stretch your aesthetic (and get the images to show for it) without booking *another* styled shoot workshop...
You're making a living and creating great work, but you can't IMAGINE hustling like this in five years (heck, even two!). You want to get out of the dollars-for-hours racket and build a sustainable, profitable business that you actually *like.*
You're a little in awe (okay, let's just say it: jealous) of the teeming hordes of photographers plastering incredible work all over Facebook and Insta, but you don't live THERE and your market isn't like THAT and your couples don't all look like effing MODELS, so how are you supposed to keep up?
You'd love to find a way to make your photography business give back — and have time to take off for passion projects... or more time with your family... or geez, even a vacation! — but who has time for sabbaticals when you're depending on a paycheck?
Does any of this sound familiar?
You're tired of investing in conferences, retreats and workshops that leave you 150% OVER the fluff, blowing smoke, and the swag bags—and like you wasted a wad of cash on a lackluster professional vacation while not actually LEARNING anything …
We've all been there! But what if you could break free from feeling fenced-in by your own pricing and market—and jump to that next bridge with a photography business that can sustain the next decade (or two, or three, or four) of your career?
With over 10,000+ hours clocked in the fine art film market serving clients and consulting with other photographers since 2007, I've seen it all, and I'm here to help.
GOOD NEWS:
The complete—and first-of-its-kind—guide to building a true, luxury photography brand that attracts your dream clients, fuels your creativity, and builds a profitable, sustainable bottom line.
get a sneak peek of
Ready to up your average booking per client?
Want to have clarity about where you are going with your business—and the tools to build the life you’ve imagined?
It’s the step-by-step process to demystify and share my blueprint to take your business from “oh sh*t!” to “a-ha!”—without all the fluff and fancy dinners of a standard photography workshop.
it took me 13 years to figure this stuff out. you'll learn it all in 11 hours.
“If you’re looking to work with someone who will give you the true pathway to reaching your goals, look no further. KT is it.”
student testimonials
_ Shannon Duggan
Inside Course
the
included in the abundance plan:
11+ Hours of Classroom-Style Video Content
As if you were sitting down with her at her desk, KT walks you through over 11 hours of lessons, failures, and successes she's found to be the most helpful in her decade-plus experience as a wedding photographer. This video-driven course can be listened to or watched from wherever you’re most comfortable—your couch, a beach lounger, or your subway commute.
41 Proven, Powerful Lessons
KT designed the Abundance Plan from start to finish with 41 lessons of mindset, marketing, and business exercises to help you hone your strengths, improve your weaknesses, and give you the tools to help you be the most well-rounded and successful creative entrepreneur you can be.
Interactive & Effective Tools
You will receive the 100+ page Abundance Plan course workbook complete with unique exercises to help you understand, incorporate, and develop your skills in the lessons shared in the 11+ hours of course videos. You’ll also receive ready-to-use templates that you can customize to help you implement the Abundance Plan lessons into your business quickly and effectively.
Bonus! The Merry Method
If you’ve ever wished you could follow an industry leader around for a month of work and study their every move, the Merry Method is essentially that. This 11-lesson video series walks you through KT and her partner + second shooter Chad’s personal approach to scouting, traveling, post-production, and even the mindset practices she does before each wedding to perform at her best.
EXCLUSIVE WEBINAR BONUS
join the waitlist
“Finally, education that focuses on just that—education!”
_ Radostina Boseva
student testimonials
“For two years now, I've been attending workshops and classes - both online and offline - investing in mentoring sessions and even traveling to Europe for all of the above. I invested SO much in education and still didn’t have a clear vision and plan for my business. I've just finished the BONUS of the Abundance plan, not even the full plan, and I've already learned more than in the last two whole years. It's everything I was looking for! Finally education that focuses on just that — education! I love the Abundance Plan. LOVE IT!!!”
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Most of not getting sucked into the comparison game or feeling less-than is knowing where you are, where you are headed and why. That's why, in order to build your business, you need a few key elements in place to set your foundation.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Module 2
you'll learn:
Where Are You Going & Why?
Module 1
+ Why having 20,000 followers on Instagram or even landing the cover of Martha Stewart Weddings isn't enough.. and what is!
Finding (+ Refining) Your True Style
+ What to do to determine your final business destination
+ How to map out your one year, five year and ten year goals
+ 8 Core Reflections every creative needs to rate themselves on
you'll learn:
+ What to do to determine your strengths
+ How to create a brand bio + my template
+ 8 Paths to Intentional Inspiration
+ Why the cream of the crop in our industry never stop learning
modules
Finding (+ Refining) Your True Style
What to do to determine your strengths (Spoiler: I'm going to challenge you here with an exercise, but this will be the foundation for everything we do in this module—and sooo worth it).
The Lady Gaga Approach to figuring out your uniqueness ... because being all things to all people wasn't working out so well anyway.
How to create a brand bio + my template so you can pen down what you want to be known for. The better you can be at communicating what you do, the more you will find your ideal client and they will find you.
Eight Paths to Intentional Inspiration—big surprise, but it isn't Instagram or photography podcasts ... in fact what you feed your inspiration is what it will produce.
Is there a "perfectionist" voice in your head? You're not alone. I'll reveal five ways it's blocking your creativity, and simple, practical steps to create from within.
My Always Be Shooting Secret (Because finding personal projects won't just breathe new life into your craft, but strengthen your portfolio by smoothing out your weaknesses—I'll tell you how).
Why the cream of the crop in our industry never stop learning (think Annie Leibovitz when digital came around) ... and how you can do the same with my 10 tips.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Here's what you'll learn in this module:
Module 2
The Entrepreneur Within
The ICA Deep Dive—I'll never forget waiting with Chad (my husband + business partner) in Naples Beach for an engagement shoot. When the couple stepped out of their hunter green Range Rover and bounded up to us with wide smiles and arms outstretched for hugs, I knew I was finally attracting my kind of ideal client. I'll show you how to know YOUR ICA (Ideal Client Avatar) like the back of your hand.
The "Don't Be the Hero" Solution to positioning your photography business, because your calling IS making a difference in the world, and here's how to communicate that in your marketing.
When investing (time OR dollars!) in your client experience actually makes you MORE money, and my 10 pre-shooting questions I walk through with clients so they feel taken care of.
How to Audit Your Brand & Portfolio, so you can build a consistent brand across platforms with a cohesive visual brand for your dream clients to encounter.
My "Relationship Building Trick" because listen, I KNOW it's so easy to hide behind our devices, especially with what we do, but keeping these strategies in mind has impacted my business like crazy, so I'm sharing it with you.
My Website & Social Media Checklist, since more than 80% of wedding planning is now done online and nearly 40% of couples plan entirely from their phone. You MUST nail this stuff, and you will with my punch list.
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Here's what you'll learn in this module:
Module 3
Passion for Profits
The Five Foundation Keys—and the answer to "Do I need a trademark?" (short answer? It depends, and I'll help you figure out where you fall).
How to figure out insurance, because we are hefting around some SERIOUS cash in the form of smooth, glossy, glassy gear ... here's what you must do to protect yourself.
Clueless about running the numbers? Here's the advice I give to EVERY photographer—how to figure out what your P&L looks like (and what the heck it even is). Discover exactly how much profit you make on each and every package you offer—and how to make immediate changes that put more dollars in your pocket—I'm breaking it ALL down here.
Do you get awkward, look down, or fumble saying your price point to your client? To fully believe in the value of your price, you first need to understand it ... and here are my 10 tips to confident pricing.
When raising your rates is in order ... all while reducing the number of weddings you're shooting. Plus, four things you MUST do before you jump from charging 4 to 5 digits (which is totally in your wheelhouse, I promise).
We’ll dive into one of my favorite profit topics and that’s impact. With profits come power and the power to do good. And not only is it your responsibility to build “doing good” into your business plan, but it’s also good for business.
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Maybe money is ~inappropriate~ dinner table conversation in most families, but not in the Abundance Plan family—if anything, profit is key to making sure we can continue to serve out of our greater purpose.
What you'll learn in this module:
Module 4
A Plan for Growth
Are your workflow habits holding you back? You'll assess your systems and processes in this lesson, so we can cut the crap that’s wasting your valuable time.
The common mistakes most photographers make when it comes to growing a team, and how to bring on a VA and build a core group of dependable people.
5 surefire marketing strategies that build a loyal, paying fan base (and why most entrepreneurs get this wrong by leading with TACTICS rather than strategies).
The hang-up that stalled me for years before I started an email list—fix this one mindset shift and you'll be on your way to building a sustainable business, algorithms be damned.
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). How to work towards your one-year and five-year goals, both personal and business. YES, you can set up your business to match your passions with your paycheck for years and years to come.
What you'll learn in this module:
Module 5
The Lifestyle of Abundance
How to set yourself up for success every single day. We’ll walk you through some really easy, helpful, and practical tips to have a successful morning so that you’re able to handle whatever comes your way.
You’ll learn that self-care isn’t a luxury; it’s a requirement when you’re building your abundance business. We’ll look at practices that will allow you to sustain your growth and reach new heights.
How to take everything you’ve learned and bring it together.
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
Here's what you'll learn in this final module:
Module 6
S
The Entrepreneur Within
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Module 3
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Profit is KEY to making sure we can continue to serve out of our greater purpose.
you'll learn:
+ The ICA deep-dive - how to REALLY identify your ideal client.
+ The "Don't Be the Hero" solution to positioning your photography business
+ My 10 pre-shooting day questions I walk through with clients so they feel taken care of.
+ My website & social media checklist - the things you absolutely MUST nail.
you'll learn:
+ How to figure out what your P&L looks like (and what it is!)
+ 10 tips to confident pricing.
+ When raising your rates is in order (and how to do it while shooting less).
+ 4 things you MUST do before you jump from charging 4 to 5 figures
Passion for Profits
Module 4
Finding (+ Refining) Your True Style
What to do to determine your strengths (Spoiler: I'm going to challenge you here with an exercise, but this will be the foundation for everything we do in this module—and sooo worth it).
The Lady Gaga Approach to figuring out your uniqueness ... because being all things to all people wasn't working out so well anyway.
How to create a brand bio + my template so you can pen down what you want to be known for. The better you can be at communicating what you do, the more you will find your ideal client and they will find you.
Eight Paths to Intentional Inspiration—big surprise, but it isn't Instagram or photography podcasts ... in fact what you feed your inspiration is what it will produce.
Is there a "perfectionist" voice in your head? You're not alone. I'll reveal five ways it's blocking your creativity, and simple, practical steps to create from within.
My Always Be Shooting Secret (Because finding personal projects won't just breathe new life into your craft, but strengthen your portfolio by smoothing out your weaknesses—I'll tell you how).
Why the cream of the crop in our industry never stop learning (think Annie Leibovitz when digital came around) ... and how you can do the same with my 10 tips.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Here's what you'll learn in this module:
Module 2
The Entrepreneur Within
The ICA Deep Dive—I'll never forget waiting with Chad (my husband + business partner) in Naples Beach for an engagement shoot. When the couple stepped out of their hunter green Range Rover and bounded up to us with wide smiles and arms outstretched for hugs, I knew I was finally attracting my kind of ideal client. I'll show you how to know YOUR ICA (Ideal Client Avatar) like the back of your hand.
The "Don't Be the Hero" Solution to positioning your photography business, because your calling IS making a difference in the world, and here's how to communicate that in your marketing.
When investing (time OR dollars!) in your client experience actually makes you MORE money, and my 10 pre-shooting questions I walk through with clients so they feel taken care of.
How to Audit Your Brand & Portfolio, so you can build a consistent brand across platforms with a cohesive visual brand for your dream clients to encounter.
My "Relationship Building Trick" because listen, I KNOW it's so easy to hide behind our devices, especially with what we do, but keeping these strategies in mind has impacted my business like crazy, so I'm sharing it with you.
My Website & Social Media Checklist, since more than 80% of wedding planning is now done online and nearly 40% of couples plan entirely from their phone. You MUST nail this stuff, and you will with my punch list.
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Here's what you'll learn in this module:
Module 3
Passion for Profits
The Five Foundation Keys—and the answer to "Do I need a trademark?" (short answer? It depends, and I'll help you figure out where you fall).
How to figure out insurance, because we are hefting around some SERIOUS cash in the form of smooth, glossy, glassy gear ... here's what you must do to protect yourself.
Clueless about running the numbers? Here's the advice I give to EVERY photographer—how to figure out what your P&L looks like (and what the heck it even is). Discover exactly how much profit you make on each and every package you offer—and how to make immediate changes that put more dollars in your pocket—I'm breaking it ALL down here.
Do you get awkward, look down, or fumble saying your price point to your client? To fully believe in the value of your price, you first need to understand it ... and here are my 10 tips to confident pricing.
When raising your rates is in order ... all while reducing the number of weddings you're shooting. Plus, four things you MUST do before you jump from charging 4 to 5 digits (which is totally in your wheelhouse, I promise).
We’ll dive into one of my favorite profit topics and that’s impact. With profits come power and the power to do good. And not only is it your responsibility to build “doing good” into your business plan, but it’s also good for business.
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Maybe money is ~inappropriate~ dinner table conversation in most families, but not in the Abundance Plan family—if anything, profit is key to making sure we can continue to serve out of our greater purpose.
What you'll learn in this module:
Module 4
A Plan for Growth
Are your workflow habits holding you back? You'll assess your systems and processes in this lesson, so we can cut the crap that’s wasting your valuable time.
The common mistakes most photographers make when it comes to growing a team, and how to bring on a VA and build a core group of dependable people.
5 surefire marketing strategies that build a loyal, paying fan base (and why most entrepreneurs get this wrong by leading with TACTICS rather than strategies).
The hang-up that stalled me for years before I started an email list—fix this one mindset shift and you'll be on your way to building a sustainable business, algorithms be damned.
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). How to work towards your one-year and five-year goals, both personal and business. YES, you can set up your business to match your passions with your paycheck for years and years to come.
What you'll learn in this module:
Module 5
The Lifestyle of Abundance
How to set yourself up for success every single day. We’ll walk you through some really easy, helpful, and practical tips to have a successful morning so that you’re able to handle whatever comes your way.
You’ll learn that self-care isn’t a luxury; it’s a requirement when you’re building your abundance business. We’ll look at practices that will allow you to sustain your growth and reach new heights.
How to take everything you’ve learned and bring it together.
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
Here's what you'll learn in this final module:
Module 6
S
A Plan for Growth
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control).
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
you'll learn:
+ How to assess your systems and processes
+ The common mistakes most photographers make when it comes to growing a team
+ 5 surefire marketing strategies that build a loyal, paying fan base
+ The hang-up that stalled me for years before I started an email list
in the final module, you'll learn:
+ Practical tips to have a successful morning
+ Practices that will allow you to sustain your growth and reach new heights.
+ How to take everything you’ve learned and bring it together
The Lifestyle of Abundance
Module 6
Module 5
want even more details? click here for the module deep dive
Finding (+ Refining) Your True Style
What to do to determine your strengths (Spoiler: I'm going to challenge you here with an exercise, but this will be the foundation for everything we do in this module—and sooo worth it).
The Lady Gaga Approach to figuring out your uniqueness ... because being all things to all people wasn't working out so well anyway.
How to create a brand bio + my template so you can pen down what you want to be known for. The better you can be at communicating what you do, the more you will find your ideal client and they will find you.
Eight Paths to Intentional Inspiration—big surprise, but it isn't Instagram or photography podcasts ... in fact what you feed your inspiration is what it will produce.
Is there a "perfectionist" voice in your head? You're not alone. I'll reveal five ways it's blocking your creativity, and simple, practical steps to create from within.
My Always Be Shooting Secret (Because finding personal projects won't just breathe new life into your craft, but strengthen your portfolio by smoothing out your weaknesses—I'll tell you how).
Why the cream of the crop in our industry never stop learning (think Annie Leibovitz when digital came around) ... and how you can do the same with my 10 tips.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Here's what you'll learn in this module:
Module 2
The Entrepreneur Within
The ICA Deep Dive—I'll never forget waiting with Chad (my husband + business partner) in Naples Beach for an engagement shoot. When the couple stepped out of their hunter green Range Rover and bounded up to us with wide smiles and arms outstretched for hugs, I knew I was finally attracting my kind of ideal client. I'll show you how to know YOUR ICA (Ideal Client Avatar) like the back of your hand.
The "Don't Be the Hero" Solution to positioning your photography business, because your calling IS making a difference in the world, and here's how to communicate that in your marketing.
When investing (time OR dollars!) in your client experience actually makes you MORE money, and my 10 pre-shooting questions I walk through with clients so they feel taken care of.
How to Audit Your Brand & Portfolio, so you can build a consistent brand across platforms with a cohesive visual brand for your dream clients to encounter.
My "Relationship Building Trick" because listen, I KNOW it's so easy to hide behind our devices, especially with what we do, but keeping these strategies in mind has impacted my business like crazy, so I'm sharing it with you.
My Website & Social Media Checklist, since more than 80% of wedding planning is now done online and nearly 40% of couples plan entirely from their phone. You MUST nail this stuff, and you will with my punch list.
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Here's what you'll learn in this module:
Module 3
Passion for Profits
The Five Foundation Keys—and the answer to "Do I need a trademark?" (short answer? It depends, and I'll help you figure out where you fall).
How to figure out insurance, because we are hefting around some SERIOUS cash in the form of smooth, glossy, glassy gear ... here's what you must do to protect yourself.
Clueless about running the numbers? Here's the advice I give to EVERY photographer—how to figure out what your P&L looks like (and what the heck it even is). Discover exactly how much profit you make on each and every package you offer—and how to make immediate changes that put more dollars in your pocket—I'm breaking it ALL down here.
Do you get awkward, look down, or fumble saying your price point to your client? To fully believe in the value of your price, you first need to understand it ... and here are my 10 tips to confident pricing.
When raising your rates is in order ... all while reducing the number of weddings you're shooting. Plus, four things you MUST do before you jump from charging 4 to 5 digits (which is totally in your wheelhouse, I promise).
We’ll dive into one of my favorite profit topics and that’s impact. With profits come power and the power to do good. And not only is it your responsibility to build “doing good” into your business plan, but it’s also good for business.
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Maybe money is ~inappropriate~ dinner table conversation in most families, but not in the Abundance Plan family—if anything, profit is key to making sure we can continue to serve out of our greater purpose.
What you'll learn in this module:
Module 4
A Plan for Growth
Are your workflow habits holding you back? You'll assess your systems and processes in this lesson, so we can cut the crap that’s wasting your valuable time.
The common mistakes most photographers make when it comes to growing a team, and how to bring on a VA and build a core group of dependable people.
5 surefire marketing strategies that build a loyal, paying fan base (and why most entrepreneurs get this wrong by leading with TACTICS rather than strategies).
The hang-up that stalled me for years before I started an email list—fix this one mindset shift and you'll be on your way to building a sustainable business, algorithms be damned.
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). How to work towards your one-year and five-year goals, both personal and business. YES, you can set up your business to match your passions with your paycheck for years and years to come.
What you'll learn in this module:
Module 5
The Lifestyle of Abundance
How to set yourself up for success every single day. We’ll walk you through some really easy, helpful, and practical tips to have a successful morning so that you’re able to handle whatever comes your way.
You’ll learn that self-care isn’t a luxury; it’s a requirement when you’re building your abundance business. We’ll look at practices that will allow you to sustain your growth and reach new heights.
How to take everything you’ve learned and bring it together.
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
Here's what you'll learn in this final module:
Module 6
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Where Are You Going & Why?
Module 1
Why having 20,000 followers on Instagram or even landing the cover of Martha Stewart Weddings isn't enough to succeed in the modern industry landscape ... and what creatives who make the leap to successful entrepreneurs know IS enough.
What to do to determine your final business destination, because without this in mind, the rest of the curriculum won’t be worth it—let’s dig in and determine this hand in hand.
Eight Core Reflections every creative needs to rate themselves on—we do this every January and keep them as a North Star year-round.
The Habit Review Gut-Check, to rocket past resistance and get what you want.
Ready to relive the daydream days of childhood? I'll reveal the vital role of thinking back to deep-set, heart-established goals within you, so we can begin to pull them into the present.
How to map out your one-year, five-year and ten-year goals, both personal and business—we'll be getting specific here, because the universe loves when you get specific.
Why being the smartest person in the room is what I AVOID as much as possible—and ways to make sure you're iron-sharpens-iron in relationships.
How to Define Your Why, because when everyone else is rotating between the French press and Friends reruns and you're working Saturday after Saturday... you're going to need it.
Most of not getting sucked into the comparison game or feeling less-than is knowing where you are, where you are headed and why. That's why, in order to build your business, you need a few key elements in place to set your foundation.
Here's what you'll learn in this module:
Finding (+ Refining) Your True Style
What to do to determine your strengths (Spoiler: I'm going to challenge you here with an exercise, but this will be the foundation for everything we do in this module—and sooo worth it).
The Lady Gaga Approach to figuring out your uniqueness ... because being all things to all people wasn't working out so well anyway.
How to create a brand bio + my template so you can pen down what you want to be known for. The better you can be at communicating what you do, the more you will find your ideal client and they will find you.
Eight Paths to Intentional Inspiration—big surprise, but it isn't Instagram or photography podcasts ... in fact what you feed your inspiration is what it will produce.
Is there a "perfectionist" voice in your head? You're not alone. I'll reveal five ways it's blocking your creativity, and simple, practical steps to create from within.
My Always Be Shooting Secret (Because finding personal projects won't just breathe new life into your craft, but strengthen your portfolio by smoothing out your weaknesses—I'll tell you how).
Why the cream of the crop in our industry never stop learning (think Annie Leibovitz when digital came around) ... and how you can do the same with my 10 tips.
Being an artist for a paycheck is a pendulum swing between remembering "done is better than perfect" and that creativity literally puts bread on the table—that's tough! In this module, we'll get clear on the value you offer as an artist, what makes your style unique, and how to constantly improve your craft.
Here's what you'll learn in this module:
Module 2
The Entrepreneur Within
The ICA Deep Dive—I'll never forget waiting with Chad (my husband + business partner) in Naples Beach for an engagement shoot. When the couple stepped out of their hunter green Range Rover and bounded up to us with wide smiles and arms outstretched for hugs, I knew I was finally attracting my kind of ideal client. I'll show you how to know YOUR ICA (Ideal Client Avatar) like the back of your hand.
The "Don't Be the Hero" Solution to positioning your photography business, because your calling IS making a difference in the world, and here's how to communicate that in your marketing.
When investing (time OR dollars!) in your client experience actually makes you MORE money, and my 10 pre-shooting questions I walk through with clients so they feel taken care of.
How to Audit Your Brand & Portfolio, so you can build a consistent brand across platforms with a cohesive visual brand for your dream clients to encounter.
My "Relationship Building Trick" because listen, I KNOW it's so easy to hide behind our devices, especially with what we do, but keeping these strategies in mind has impacted my business like crazy, so I'm sharing it with you.
My Website & Social Media Checklist, since more than 80% of wedding planning is now done online and nearly 40% of couples plan entirely from their phone. You MUST nail this stuff, and you will with my punch list.
Building a luxury business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.
Here's what you'll learn in this module:
Module 3
Passion for Profits
The Five Foundation Keys—and the answer to "Do I need a trademark?" (short answer? It depends, and I'll help you figure out where you fall).
How to figure out insurance, because we are hefting around some SERIOUS cash in the form of smooth, glossy, glassy gear ... here's what you must do to protect yourself.
Clueless about running the numbers? Here's the advice I give to EVERY photographer—how to figure out what your P&L looks like (and what the heck it even is). Discover exactly how much profit you make on each and every package you offer—and how to make immediate changes that put more dollars in your pocket—I'm breaking it ALL down here.
Do you get awkward, look down, or fumble saying your price point to your client? To fully believe in the value of your price, you first need to understand it ... and here are my 10 tips to confident pricing.
When raising your rates is in order ... all while reducing the number of weddings you're shooting. Plus, four things you MUST do before you jump from charging 4 to 5 digits (which is totally in your wheelhouse, I promise).
We’ll dive into one of my favorite profit topics and that’s impact. With profits come power and the power to do good. And not only is it your responsibility to build “doing good” into your business plan, but it’s also good for business.
If you aren’t intimately familiar with your numbers you only know a small part of the story. It’s a bit like being married to someone with a double life ... and I totally did this, ignoring the numbers for my first seven years in business. Maybe money is ~inappropriate~ dinner table conversation in most families, but not in the Abundance Plan family—if anything, profit is key to making sure we can continue to serve out of our greater purpose.
What you'll learn in this module:
Module 4
A Plan for Growth
Are your workflow habits holding you back? You'll assess your systems and processes in this lesson, so we can cut the crap that’s wasting your valuable time.
The common mistakes most photographers make when it comes to growing a team, and how to bring on a VA and build a core group of dependable people.
5 surefire marketing strategies that build a loyal, paying fan base (and why most entrepreneurs get this wrong by leading with TACTICS rather than strategies).
The hang-up that stalled me for years before I started an email list—fix this one mindset shift and you'll be on your way to building a sustainable business, algorithms be damned.
This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). How to work towards your one-year and five-year goals, both personal and business. YES, you can set up your business to match your passions with your paycheck for years and years to come.
What you'll learn in this module:
Module 5
The Lifestyle of Abundance
How to set yourself up for success every single day. We’ll walk you through some really easy, helpful, and practical tips to have a successful morning so that you’re able to handle whatever comes your way.
You’ll learn that self-care isn’t a luxury; it’s a requirement when you’re building your abundance business. We’ll look at practices that will allow you to sustain your growth and reach new heights.
How to take everything you’ve learned and bring it together.
This module is where we bring it all home! The Lifestyle of Abundance is all about how to set yourself up for long-term success in reaching and sustaining the abundance you desire.
Here's what you'll learn in this final module:
Module 6
what people are saying
THE REVIEWS HAVE BEEN INCREDIBLE
Top Wedding Photographers in the US
Top Wedding Photographers
Top 100 Most Inspiring People
Top 20 Rising Stars in Wedding Photography
“I went from having literally no direction on which path to take when considering taking my business to the next level to having a specific path lined out for how to get me exactly where I want to be.”
_ Jaimee Morse
student testimonials
I'm KT Merry, and i can't wait to serve you.
And, sure, those names are big and still give me goosebumps—but I know you can get there, too. I’ve seen trends come and go, technology change, and the birth of social media (YIKES!)—each making their mark on our beloved niche.
I've had 13 years (yep, THIRTEEN!) of experience at the top tier of the wedding industry, working with the best vendors and publications in the world. You could say I've learned a thing or two (million) along the way... but one thing has remained the same for me: staying true to my vision.
Here’s the deal: as creative entrepreneurs who take big risks to pave a unique path with the work we’re best at, we should all have blossoming photography businesses that allow us to have the success AND the freedom that we desire.
It’s not about making a choice between one or the other—I’m here to tell you that you absolutely don’t have to choose. You can create abundance from your home office.
a globally renowned wedding and editorial photographer named among top wedding photographers by Harper’s Bazaar, Martha Stewart Weddings, and PDN Magazine.
Top Wedding Photographers in the US
Top Wedding Photographers
Top 100 Most Inspiring People
Top 20 Rising Stars in Wedding Photography
“KT helped take my photography and business goals to places I would have only dreamed to dream.”
_ Sally Pinera
student testimonials
3255 NE 184 St. North Miami Beach, FL 33160